National Account Manager

About the Role and Company

Sprout Living is a purpose-driven consumer packaged goods (CPG) company developing a diverse portfolio of innovative brands. We are looking for a National Account Manager to oversee account management, handle distributor and broker relationships, lead the sales team, and drive sales execution, reporting, and growth across various channels.

Key Responsibilities

• Manage partnerships with distributors such as KeHE, UNFI, and other regional and international partners.
• Lead the broker network ensuring clear priorities, responsibilities, and accountability.
• Maintain and grow relationships with key accounts in natural, specialty, conventional, and digital sales channels.
• Negotiate pricing, promotions, and programs designed to increase sales velocity and overall growth.
• Supervise and mentor the sales team to optimize performance.
• Analyze syndicated market data, distributor portals, and sales reports to monitor performance and find growth opportunities.
• Prepare and present reports including forecasts and analyses of promotional activities.
• Work closely with marketing to support shopper marketing campaigns and trade promotions.
• Collaborate on pricing strategies and coordinate new product launches.
• Identify prospects for new business and expand the account base across channels.
• Track and manage trade spend to maximize return on investment.
• Act as the company’s representative at important industry events and trade shows.

Preferred Experience and Qualifications

• Between 5 to 8 years of experience in CPG sales, specifically managing brokers and distributors.
• Experience with direct account management at major natural or specialty retailers.
• Knowledge of trade promotions, deductions, and distributor management portals.
• Strong skills in sales data analysis and reporting tools.
• Previous leadership or mentoring experience within sales teams.
• Excellent communication skills and proven ability to build strong business relationships.
• Capability to work independently within a lean, entrepreneurial setting.

Compensation and Benefits

• Performance-driven bonus structure.
• Company-supported health, dental, and vision insurance coverage.
• 401(k) retirement plan with company matching contributions.
• Paid vacation time and observed federal holidays.
• Flexible working arrangements, including remote work with the potential for hybrid options.