Marketing Growth Manager

About the Role

We are seeking a Marketing Growth Manager to spearhead efforts in accelerating customer acquisition and sustainable expansion across diverse global markets. This role requires leading initiatives that leverage data to optimize marketing channels, enhance conversion rates, increase customer acquisition, and identify untapped growth avenues.

As part of our AI-driven beauty e-commerce platform, the position involves close collaboration with teams in Marketing, Product, Business Intelligence, Creative, Engineering, and Artificial Intelligence to drive impactful business results through experimentation, data analysis, and performance-focused marketing.

Key Responsibilities

• Formulate and implement growth marketing strategies aimed at boosting customer acquisition, revenue, and global business growth.
• Discover new growth prospects utilizing market research, experimentation, emerging digital platforms, and customer insights.
• Oversee the entire customer acquisition funnel to consistently improve marketing efficiency and return on investment.
• Plan, launch, and refine performance marketing campaigns across multiple digital channels including Search, Social Media, Display, Affiliate networks, and Influencer marketing.
• Manage campaign life-cycle from strategy development to execution, optimization, evaluation, and reporting.
• Optimize advertising spend to maximize Return on Ad Spend (ROAS), Customer Acquisition Cost (CAC), and overall campaign effectiveness.
• Design and conduct A/B tests on advertisements, landing pages, user journeys, and funnels to identify friction points and improve conversion metrics.
• Continuously enhance website and marketing campaign performance through data-driven experimentation and analysis.
• Track and interpret marketing and business performance metrics to derive actionable insights and strategic guidance.
• Build and maintain dashboards and reporting tools to communicate growth outcomes and key learnings to stakeholders.
• Collaborate cross-functionally with Content, Product, Business Intelligence, Engineering, and AI teams to develop compelling campaigns and seamless customer experiences.
• Partner with Product teams to refine user journeys, conversion processes, and customer engagement strategies.
• Establish scalable growth workflows, marketing playbooks, and standard operating procedures to improve efficiency and consistency.
• Identify and implement automation opportunities through AI solutions and cutting-edge marketing technologies.
• Stay updated with new digital platforms, tools, and best practices to continuously elevate marketing performance and scalability.

Candidate Profile

• At least 5 years of experience in Growth Marketing, Performance Marketing, or Digital Marketing roles.
• Demonstrated expertise in managing multi-channel digital marketing campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and other paid acquisition platforms.
• Deep knowledge of customer acquisition techniques, growth funnel management, conversion optimization, and data analytics.
• Proven ability to handle substantial advertising budgets while meeting acquisition, revenue, and ROI goals.
• Strong analytical capability to translate complex data into informed marketing decisions.
• Experience with A/B testing, conversion rate optimization, attribution modeling, and marketing experimentation.
• Proficiency in analytics and reporting tools such as Google Analytics (GA4), Looker Studio, Mixpanel, or Amplitude.
• Familiar with marketing automation systems, customer relationship management, and customer lifecycle management concepts.
• Comfortable utilizing AI-driven tools to enhance marketing productivity, campaign optimization, content creation, customer insights, and workflow automation.
• Excellent project management and prioritization skills in dynamic, startup-like environments.
• Effective collaborator with experience working across Marketing, Product, BI, Engineering, Creative, and AI departments.
• Strong communication skills in English, adaptable to global and multicultural workplace settings.
• Highly self-driven, organized, proactive, and results-focused with strong ownership mentality.

Benefits of Joining Our Team

• Engage at the forefront of innovation by joining a pioneering AI-powered company disrupting e-commerce and skincare industries.
• Advance your career in a fast-growing company contributing to a compelling expansion story.
• Experience a vibrant, challenging work environment that encourages solving unique business problems.
• Work within an international, flat organizational culture fostering inclusivity and collaboration.

About SkinSeoul

SkinSeoul operates at the unique convergence of AI, e-commerce, and beauty sectors. We aim to become the global leader in skincare by leveraging advanced AI technology. Our offerings include the world’s largest Korean skincare e-commerce platform with competitively priced, high-quality products and exceptional customer experiences. We are also expanding into B2B brand partnerships to build long-term strategic collaborations.

SkinSeoul is committed to equal employment opportunities and fostering a diverse, innovative, and supportive workplace regardless of gender, identity, race, religion, nationality, age, marital status, disability, or other protected categories. Accommodations for interview processes are available upon request to ensure a positive candidate experience.