Marketing Executive

About Threecolts

Threecolts is a premier software suite serving online and offline consumer brands such as Amazon, Walmart, Target, Shopify, and eBay. The company has developed a robust ecosystem of software solutions aimed at accelerating business growth through tools for revenue recovery, retail finance, multichannel operations, and pricing optimization. With over 500 employees worldwide and strong financial backing, Threecolts is rapidly expanding into new markets and partner channels.

Who We Are

We are a global, fast-paced team grounded in trust and impact. As an AI-enabled organization, AI technology is integrated throughout our operations from development to delivery. This integration allows us to move swiftly, enhance product quality, and make well-informed decisions. We value exceptional individuals from diverse backgrounds, granting them autonomy and holding them accountable for delivering results. Our environment embraces constant change and ambiguity, and we prioritize transparent communication and collaborative problem-solving.

Key Responsibilities

• Design, implement, and optimize paid advertising campaigns on Google Ads and other digital marketing platforms.
• Develop strategic, data-driven campaigns to boost app installations, customer acquisition, conversions, and overall revenue.
• Continuously monitor campaign analytics including CTR, CPC, CPA, ROAS, and ROI to refine and maximize outcomes.
• Conduct detailed audience research, keyword analysis, A/B testing, and budget management to enhance campaign efficiency.
• Utilize tools such as Google Analytics 4 and Google Tag Manager for conversion tracking and attribution to generate actionable insights.
• Partner with cross-functional teams—Product, Design, Content—to craft compelling ad creatives, landing pages, and campaign materials.
• Explore and recommend new growth channels and optimization techniques to meet marketing objectives and sustain business expansion.

Candidate Profile

• 5 to 7 years of practical experience in performance marketing, with specialized skills in Google Ads and Shopify platforms.
• Demonstrated track record in planning, executing, optimizing, and scaling paid marketing campaigns to drive customer acquisition and revenue growth.
• Deep understanding of campaign strategy, audience segmentation, budget handling, bidding techniques, and conversion rate optimization.
• Proficient in tracking and analyzing performance metrics using Google Analytics 4, Google Tag Manager, and Google Ads management tools.
• Experience managing app install, eCommerce, or SaaS marketing campaigns focused heavily on ROI and ROAS.
• Strong analytical and problem-solving abilities to extract actionable insights from campaign data and improve marketing effectiveness.
• Excellent communication skills, stakeholder engagement capabilities, and a proactive, goal-oriented approach towards business results.

Compensation and Benefits

• Entitlement to 40 days of leave annually.
• Healthcare benefits included.
• Regular performance-based salary reviews and eligibility for bonuses.