Marketing Executive

About Eye-Q

The Eye-Q hospitals chain (EYE-Q VISION PRIVATE LIMITED) is dedicated to delivering top-quality eye care services at affordable prices throughout India. Founded in 2007 and ISO 9001-2015 certified, Eye-Q operates over 30 super-speciality eye hospitals across Haryana, Uttar Pradesh, Uttarakhand, and Gujarat, along with three hospitals in Nigeria, Africa. Under the leadership of Founder and CMD Dr. Ajay Sharma, a highly respected eye surgeon, supported by a team of experienced specialists from premier hospitals nationwide, Eye-Q is committed to excellence in ophthalmology.

Role Overview

The Marketing Executive will be responsible for devising and implementing effective marketing plans to enhance hospital referrals by engaging proactively with doctors, hospitals, and other key stakeholders. This role involves field marketing activities including organizing and attending healthcare camps to promote the organization's services. Additionally, the candidate will oversee Above-the-Line (ATL) campaigns aimed at boosting brand visibility and business development. Collaboration with various internal teams to design targeted marketing strategies aligned with organizational goals is essential. Keeping abreast of market dynamics and competitor strategies to guide marketing initiatives will also be a major function.

Skills and Expertise

• Excellent relationship management abilities
• Strong interpersonal and communication competencies
• Persuasive selling and negotiation skills
• Ability to build and maintain strategic partnerships

Eligibility and Requirements

Applicants must hold a graduate degree from any discipline. Experience in healthcare or hospital marketing is beneficial but not explicitly specified.