Marketing Director

About the Role

Our client is a prestigious five-star luxury resort located in South East Ireland, situated on a historic countryside estate. The resort features an elegant period manor house alongside a modern five-star hotel, offering top-tier dining, spa, golf, and estate amenities. This permanent, full-time onsite position reports directly to the Director of Sales & Marketing.

Responsibilities

• Design and implement a commercially focused marketing strategy to enhance brand visibility, increase direct revenue, and grow market share.
• Position both properties distinctly in the luxury sector: achieving premium average daily rates for the manor house and maintaining year-round occupancy in the contemporary property while safeguarding pricing integrity and boosting direct reservations.
• Supervise all digital marketing efforts, including the website, SEO, email campaigns, social media, paid advertising channels, CRM systems, marketing automation, and booking engine improvements.
• Lead the creation and implementation of content strategy, brand storytelling, and development of creative assets, ensuring consistent brand messaging at every customer interaction.
• Manage public relations, media outreach, influencer collaborations, and strategic partnerships on local and international levels.
• Oversee marketing budgets and relationships with external agencies to optimize return on investment and provide comprehensive performance reports to senior leadership.
• Guide, motivate, and develop the marketing team while working closely with Sales, Revenue, and global brand partners.

Candidate Profile

• Minimum of 5 years in senior marketing leadership, preferably in luxury hospitality, travel, or premium consumer brand sectors.
• Established success in crafting and executing integrated marketing plans that deliver measurable business outcomes.
• Expertise in luxury brand positioning, digital marketing strategies, CRM, content creation, and demand generation; familiarity with AI-powered marketing tools is a plus.
• Experience within top-tier global hospitality brands is highly valued.
• Outstanding communication, stakeholder management, analytical thinking, commercial acumen, and creativity.

Why Consider This Opportunity?

• Join one of Ireland's most renowned five-star luxury resorts, part of a respected global hotel group.
• Benefit from career advancement prospects, competitive compensation, and a supportive, enthusiastic team environment.

Additional Information

All applications will be handled with strict confidentiality.