Marketing Coordinator

About the Role

A client of TAJ Technologies, Inc. is seeking a Marketing Campaign Coordinator to work remotely and engage in a project expected to last 12 months or longer, with the possibility of extension. This role requires at least 1 year of marketing and campaign experience, including familiarity with Workfront software. The coordinator will oversee multi-channel campaign execution from planning through delivery, ensuring timely and budget-compliant completion of activities.

Key Responsibilities

• Manage campaign execution within Workfront, guaranteeing deadlines are met and all relevant stakeholders are involved for task implementation.
• Collaborate closely with Synchrony partner teams to facilitate smooth campaign rollout and create compelling offers for customers.
• Utilize insights from previous campaigns to guide future strategies, advising agencies on best practices and emphasizing a customer-centric approach.
• Work alongside the Analytics team to obtain, verify, and consolidate multi-channel campaign performance data regularly and as needed.
• Develop data-driven presentations for Marketing executives and senior leadership that include clear narratives on campaign effectiveness, actionable insights, and suggestions for optimization.
• Bring creativity and a customer-focused perspective to generate innovative ideas that enhance campaign planning and delivery.

Requirements

• At least one year of experience in marketing and campaign coordination.
• Experience using Workfront for managing marketing projects and campaigns.

Additional Information

This position emphasizes the importance of liaison work between Analytics and Marketing teams to ensure precise tracking and reporting of consumer engagement initiatives, using performance results to drive business growth.