Marketing Coordinator - Social Media

Company Overview

RCL - Reitmans Canada Limited has been a cornerstone of the Canadian fashion scene since 1926. Today, it continues to elevate its iconic brands including Reitmans, RW&CO, PENN, and Penningtons. With nearly 400 stores nationwide and products designed locally in Canada, the company strives to empower Canadians to live confidently by offering stylish and quality collections coupled with outstanding customer service. The passionate team across the country is dedicated to this vision and mission.

Position Summary

This is a 6-month contractual role based onsite. The Social Media Coordinator plays a vital role in conceptualizing, editing, and coordinating social media efforts to enhance the brand's digital presence and engagement.

Key Responsibilities

• Create, review, and edit marketing content while managing social media activities effectively.
• Expand and maintain the brand's presence across established and emerging social networks.
• Monitor and engage with online conversations, ensuring timely responses to mentions across platforms.
• Analyze campaign results and suggest optimizations for future initiatives to maximize resource usage.
• Manage a social media calendar distributed weekly to key internal stakeholders.
• Assist in creating and updating monthly content calendars.
• Coordinate merchandise requests related to blogger collaborations and special marketing projects.

Qualifications & Skills

• Possess a degree or diploma in Marketing, Communications, or a relevant discipline.
• Have at least one year of experience in digital marketing or social media management; experience within fashion or retail sectors is advantageous.
• Demonstrate strong knowledge of major social platforms including Facebook, Instagram, TikTok, X, Pinterest, and LinkedIn, with a keen interest in digital trends.
• Exhibit excellent verbal, written, and interpersonal communication capabilities.
• Be highly organized with meticulous attention to detail and capable of working independently in a dynamic environment.
• Experience with web analytics tools and producing performance reports is essential.
• Proficiency in Microsoft Office and other digital applications is required.
• Bilingual fluency in English and French, both spoken and written, is necessary to support diverse teams and customers nationwide.

Additional Information

• Enjoy a hybrid work environment offering ultimate flexibility balancing professional and personal lives.
• Access to a comprehensive benefits program prioritizing employee well-being.
• Flexible paid leave options including vacation and sick days to maintain work-life balance.
• Exclusive discounts of 50% on standard priced items from PENN, Penningtons, Reitmans, and RW&CO.
• Opportunity to earn referral bonuses for recommending qualified professionals.
• Annual bonuses, career growth potential, and tuition reimbursement programs available to support professional development.
• Note that perks and benefits vary depending on employment status (full-time, part-time, contract).
• The company values diversity, inclusivity, and accessibility, providing accommodations during recruitment when requested.
• Candidate screening may employ Artificial Intelligence tools.

Only shortlisted candidates will be contacted for this opportunity.