Marketing Communications Specialist

About Bayer

Bayer is a forward-thinking organization dedicated to tackling some of the world's most pressing challenges. Our mission is to achieve 'Health for all, Hunger for none,' turning this vision into reality through innovation, collaboration, and continuous growth. We seek individuals eager to contribute meaningfully within a diverse community of talented professionals.

Position Overview

The Marketing Communications Specialist is a mid-level role responsible for spearheading and implementing integrated marketing initiatives. This position focuses on delivering cohesive, customer-centric experiences across all interaction points, aligning brand, product, and customer priorities into actionable marketing activities that enhance engagement, aid sales teams, and drive business results.

Key Responsibilities

• Ensure uniform, customer-first engagement across digital, in-person, and field marketing touchpoints.
• Utilize customer insights to craft timely, personalized communication strategies reflecting the complete customer journey.
• Partner with sales and customer-facing teams to bolster the impact of direct customer interactions.
• Lead the execution of integrated marketing campaigns including promotion of product launches, CRM initiatives, digital marketing, events, and field activations.
• Coordinate sales enablement and communications such as owned content, social media, email, and website collaborations.
• Develop clear, actionable marketing and customer experience plans, managing timelines to ensure punctual delivery.
• Orchestrate channel coordination to provide a connected marketing experience, working with internal teams and external partners.
• Translate brand, product, and portfolio strategies into aligned messaging supporting go-to-market efforts, ensuring field readiness.
• Monitor and evaluate marketing performance metrics, applying insights to optimize customer engagement and efficacy of campaigns.
• Collaborate cross-functionally with marketing managers, sales, product teams, and agencies to ensure consistent messaging and execution.
• Oversee daily coordination of marketing tactics and prioritize workload based on impact and business objectives.
• Identify and implement opportunities to streamline processes and enhance consistency across all marketing channels.

Qualifications

• Bachelor's degree is required.
• Strong knowledge of customer journey frameworks and engagement strategies.
• Proven experience in executing multi-channel marketing campaigns.
• Excellent project management skills with the ability to coordinate multiple stakeholders effectively.
• Capability to translate strategic plans into practical marketing executions.
• Familiarity with analyzing marketing and customer engagement data.
• Preferred: At least three years of marketing or marketing communications experience.

Compensation and Benefits

The position offers an estimated salary range of $90,320 to $135,480 per year, with potential for additional bonuses or commissions. Benefits include healthcare, vision, dental coverage, retirement plans, paid time off, and sick leave. Actual compensation may vary based on location, experience, skills, and credentials.

Additional Information

This role is based in Missouri, United States within the Crop Science Division. Bayer is an Equal Opportunity Employer committed to diversity and inclusion and provides reasonable accommodations for applicants with disabilities. Recruitment agencies are not accepted unsolicited resumes. The job posting will close on July 29, 2026. Bayer participates in E-Verify to confirm employment eligibility.