Head of Performance Creative

About Wonderskin

Wonderskin is revolutionizing beauty with patented Wonder Blading technology that offers effortless, long-lasting, and transformative results. The brand is rapidly expanding with a vibrant global community, pioneering creativity and innovation beyond traditional beauty norms.

Role Overview

We are seeking a Head of Performance Creative to spearhead the creative efforts within our growth marketing team. This leadership position involves crafting and implementing performance-driven creative strategies, collaborating closely with the Growth team and CEO to establish scalable creative frameworks and pipelines that drive growth and engage millions worldwide.

Key Responsibilities

• Develop and execute comprehensive performance creative strategies across paid social channels including Meta, TikTok, Snap, AppLovin/Axon, Google, and YouTube, aligning with business goals to create scalable, revenue-generating campaigns.
• Lead an internal creative production team comprising strategists, editors, and designers, while managing collaborations with external creative agencies.
• Optimize creative output by enhancing quality, speed, and volume of high-impact assets focused on performance and user engagement, ensuring effective scaling of metrics across campaigns.
• Steer the creative and strategic approach for new product launches and relaunches, contributing to long-term growth planning.
• Champion the adoption and integration of AI and emerging creative technologies such as Claude, Gemini, and Sora into production workflows to innovate and future-proof creative output.
• Leverage data insights to iteratively refine and enhance creative materials, driving continuous compounded growth.
• Collaborate with paid media representatives to identify and incorporate new trends and innovations into creative strategies.
• Analyze leading ads in the beauty and skincare sectors to inform and elevate the brand’s creative direction.
• Provide strategic and creative guidance to the broader marketing team.

Candidate Requirements

• Over five years of experience in paid social, creative strategy, or performance marketing, including leadership or mentorship roles.
• Deep understanding of digital marketing with expertise in direct response (DR), social, and digital-first creative content.
• Ability to rapidly conceive multiple advertising concepts and a passion for experimenting with innovative formats.
• Strong knowledge of growth and performance marketing principles across platforms like Meta and TikTok, with awareness of channel-specific distinctions.
• A research-driven approach regularly analyzing competitors, platform trends, and industry content within the beauty and skincare markets.
• Fluent in swiftly transitioning from creative concept development to live advertisement deployment.
• Early adopter of AI tools and new creative technologies with a genuine enthusiasm for embedding these within production processes.
• Self-motivated with strong ownership and dedication to high-quality work.
• Capable of managing multiple priorities and overseeing team workloads effectively.
• Energetic and focused on delivering measurable results.

Preferred Skills and Tools

• Experience with project management tools like Asana.
• Proficiency in Meta Ads Manager for campaign execution.
• Familiarity with TripleWhale analytics platform.
• Competence in design and editing software, including Canva and CapCut.

Benefits and Growth Opportunities

• Opportunity to lead the performance creative strategy from concept through execution across major paid social platforms at a fast pace.
• Build and nurture a highly capable creative team within a fast-growing, internationally recognized beauty brand engaging a passionate audience.
• Creative autonomy to propose, test, and expand innovative ideas, rather than shelving them.
• Play a pivotal role in shaping Wonderskin’s future trajectory and success.

Diversity and Inclusion Commitment

Wonderskin values diversity and strives to assemble a team that mirrors the varied world we live in. We encourage applications from people encompassing all backgrounds, identities, and experiences regardless of age, gender, ethnicity, religion, disability, sexual orientation, or family status. We believe diverse perspectives enhance creativity and strength, fostering an environment where all team members feel respected and empowered to excel.

Application Encouragement

If you are passionate about the role and meet most of the outlined qualifications, we warmly invite you to apply. We prioritize potential, enthusiasm, and attitude alongside experience, so do not hesitate to take this exciting opportunity to join our team.