Head of Ecommerce

About the Role

A prestigious luxury sleepwear brand is seeking a Head of eCommerce to lead its digital business from its New York City office. This senior leadership position oversees the entire eCommerce P&L, crafts the digital growth strategy, and drives technology and customer experience initiatives. The role demands a blend of analytical insight, creative strategy, and collaborative leadership to scale a thriving digital operation that fosters customer loyalty and profitability.

Key Responsibilities

• Own full accountability for the eCommerce profit and loss, focusing on revenue growth, profitability, and enhancing customer lifetime value.
• Devise and implement a comprehensive digital strategy aligned with overall company objectives and brand philosophy.
• Collaborate intricately with Finance to forecast trends, build financial models, and monitor key performance indicators.
• Define and direct the future vision of the eCommerce platform including UX improvements, platform upgrades, and technological integrations with an emphasis on superior customer experience.
• Drive alignment across multidisciplinary teams including Marketing, Product, Operations, and Creative to prioritize digital initiatives.
• Advocate for data-driven decision-making and promote digital innovation that enriches brand storytelling and conversion optimization.
• Manage vendor and platform partnerships to ensure the technology suite grows in tandem with business expansion.
• Supervise site merchandising, content direction, and user experience to deliver an effortless, luxurious journey for customers.
• Use analytics and A/B testing methodologies to continually improve conversion rates and average order value.
• Work jointly with Operations to ensure seamless order fulfillment from purchase through delivery.
• Collaborate with Marketing and third-party agencies to boost site traffic through paid advertising, SEO, email campaigns, and affiliate marketing.
• Enhance customer retention via CRM, loyalty programs, and personalized marketing tactics.
• Lead and mentor a high-performing team, cultivating a culture rooted in accountability, teamwork, and ongoing improvement.
• Establish clear KPIs and development goals that support company strategy and growth ambitions.
• Promote an innovative mindset, encouraging experimentation, challenging norms, and surfacing bold ideas to fuel growth and enrich customer engagement.
• Deliver insightful performance reports to executives, translating data analytics into actionable business strategies.

Qualifications

• A minimum of 15 years of advancing experience in eCommerce or digital business leadership, including at least 2 years in a Vice President or equivalent executive role.
• Demonstrated success in expanding a direct-to-consumer business, ideally within premium or luxury fashion retail sectors.
• Experience managing full P&L responsibility with a focus on profitability enhancement.
• Proficiency in Shopify or comparable platforms, analytics tools, and customer relationship management systems.
• Strategic thinker with hands-on capability in execution.
• Superb leadership qualities, effective communication, and adept stakeholder management.
• Deep passion for delivering exceptional customer experiences.
• Experience implementing ERP systems, preferably NetSuite.

Success Metrics

• Consistently achieving profitable year-over-year growth.
• Building and leading a distinguished and capable eCommerce team.
• Positioning the brand as a top digital authority in the luxury sleepwear and lifestyle market.
• Leveraging data and creativity to make a significant, measurable business impact.
• Delivering a world-class customer experience.

Work Arrangement

This is a hybrid position requiring presence on-site three days per week in New York City.