Head of Ecommerce KSA

Role overview

This position leads the e-commerce agenda for KSA, with responsibility for shaping the transformation roadmap, unlocking profitable growth across current and emerging channels, and strengthening omnichannel execution. The role sits within Beiersdorf, a global skin and body care company known for brands including NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. The organization operates with a purpose of caring beyond skin and promotes a culture built on care, courage, simplicity, and trust.

Key responsibilities

• Build the e-commerce transformation plan and define the path to strong, sustainable growth.
• Spot new and developing channels early and convert them into profitable business opportunities.
• Select priority customers and redesign processes to improve efficiency across the system.
• Create disciplined review routines and use MIS data to generate insights and action plans.
• Work closely with cross-functional teams on product assortment, content, promotions, commercial investment, and full-funnel integration.
• Increase productivity through better execution and measure the potential of untapped e-tailers.
• Develop promotional and assortment strategies for e-commerce based on market and competitive trends.
• Shape SKU focus and align priorities with Marketing, Supply Chain, Finance, and Sales.
• Improve UV, CVR, AOV, and loyalty through targeted actions.
• Review e-tailer distribution systems and standardize and optimize processes.
• Provide strategic guidance to management on omnichannel commerce and help build a future-ready organization.
• Own the omnichannel strategy and growth agenda for KSA.
• Keep stakeholders informed through regular updates and drive e-commerce capability building across the organization.
• Secure senior leadership support and resources for major initiatives.
• Maintain agreed timelines and incorporate learnings from pilots and test-and-learn activities.
• Deliver sales, profit, and market share objectives.
• Partner with major pure players, marketplaces, online retailers, and brick-and-mortar retailers that also operate e-commerce businesses.
• Ensure retailer master data is current, including product descriptions, selling stories, images, and recommended retail prices.
• Support online loyalty programs across key e-commerce retailers.
• Build strong relationships with the e-commerce teams of online retailers.
• Agree support plans with key customers and digital marketing teams so focus categories gain strong site visibility, including first-brand-seen placement where possible.
• Coordinate performance and precision marketing across the full funnel and manage events and always-on activations.
• Work with Brand and Commercial teams so new launches go live online and offline at the same time for maximum impact.
• Ensure new launches are listed on time with e-commerce retailers.
• Manage assigned commercial budgets and any S&CM budgets agreed with the marketing director.
• Forecast and plan inventory using sell-out trends and days of inventory, with attention to the eMust Sell List.
• Carry out regular market visits and research with senior CCMs, CCMs, and SCM managers to stay current on retail market trends.

Candidate profile

• A bachelor’s degree from an accredited university, ideally in Sales, Digital, or Brand Marketing.
• At least 7 years of sales and marketing experience in FMCG.
• A proven history of growing e-commerce business for an FMCG company, or experience in category management with leading e-commerce retailers.
• Excellent verbal and written communication skills in Arabic and English.
• Strong command of MS Office tools, especially advanced Excel.
• Strong communication, negotiation, analytical, and decision-making skills.
• An entrepreneurial, international mindset with the ability to adapt.
• Experience leading large-scale projects that require significant change management.

Additional information

For questions about this opportunity, please contact recruiter Akash Sharma.

About Beiersdorf

Beiersdorf has spent more than 140 years developing innovative skin and body care products and employs over 20,000 people worldwide. The company values diversity and equal opportunity and operates with a people-first culture centered on care, courage, simplicity, and trust.