Head of Demand Generation (Remote)

About Softr

Softr is a pioneering AI-native platform for creating business applications such as internal tools and client portals without requiring any coding skills. Established in 2020, Softr aims to empower one billion business users to build their needed tools independently of developers or coding expertise. Currently, Softr serves over one million users globally, including prominent companies like Netflix, Google, Stripe, UPS, and Clay, who utilize Softr for critical operational systems. The company operates fully remotely with a diverse and driven team focused on innovation and impact.

Role Overview and Responsibilities

We seek an experienced demand generation leader to oversee the entire pipeline function, which includes setting strategy, executing plans, and managing a team. This role involves managing a two-person demand generation team and being fully accountable for converting marketing investments into revenue outcomes. Main duties encompass:

• Setting and achieving pipeline and marketing qualified lead (MQL) targets.
• Developing and implementing comprehensive full-funnel marketing strategies covering paid advertising, email marketing, lifecycle programs, and campaign execution.
• Allocating budgets effectively and providing performance reporting.
• Overseeing marketing automation and attribution systems.
• Ensuring alignment with sales teams regarding lead quality, handoffs, and follow-up processes.

Candidate Requirements

• A minimum of 6 to 8 years experience in B2B SaaS demand generation.
• At least 2 years of experience managing and coaching a team, not merely delegating tasks.
• Proven hands-on expertise in managing paid marketing performance and associated systems beyond strategic planning.
• Strong data orientation, capable of building dashboards, analyzing attribution data, and justifying budget allocations.
• Experience with product-led growth (PLG) models or hybrid approaches combining product-led and sales is highly advantageous.
• Practical knowledge of HubSpot or similar platforms with sound judgement on when to automate processes versus simplifying them.
• High level of ownership and perseverance, functioning as if you were the founder of your area, working independently and completing projects thoroughly.
• Excellent written communication ability for briefing content teams, presenting to senior leadership, and producing clear copy appealing to both humans and AI language models.

Benefits and Working Environment

• Join a fast-growing company with the chance to create significant impact on a broad scale.
• Competitive salary accompanied by equity opportunities.
• Work remotely with flexible scheduling to support work-life balance.
• A culture of high ownership and minimal bureaucracy, fostering a lean team atmosphere focused on results.
• Annual company retreats and team gatherings enhance community and collaboration.
• Opportunity to establish and grow the sales motion from the ground up, greatly influencing company success.
• Direct collaboration with company founders and executive leadership.
• Regular positive customer feedback from a user base exceeding one million customers, providing daily validation for your efforts.
• Strong financial backing from respected investors such as FirstMark Capital, alongside leading angel investors including Gokul Rajaram, Scott Belsky, Brian Balfour, and Cristina Cordova.