Head of Creative

About AIOS

AIOS is pioneering the first comprehensive AI doctor platform, currently achieving $350M in annual recurring revenue, expanding rapidly from $10M within a year. Serving over 150,000 patients monthly and operating profitably, AIOS aims to revolutionize healthcare through AI, focusing on the high-growth GLP-1 market, with a strategic roadmap to capture significant shares of the $2 trillion European healthcare sector.

Role Overview

As Head of Creative, you will lead and elevate the creative direction for AIOS's marketing efforts, primarily managing multimillion-dollar monthly advertising budgets on platforms like Meta and Google. You will manage a growing in-house creative team, ensuring creative output drives performance and emotional engagement, closing quality gaps and expanding localized creative for new European markets including Germany and the Netherlands. The role includes building AI-powered creative workflows, overseeing brand visual updates, and steering creative expansion into channels like TV.

Key Responsibilities

• Define and implement creative strategies anchored in performance metrics, especially for Meta ads with $1M+ monthly spend.
• Enhance creative quality to improve emotional connection and reduce customer acquisition costs across key markets.
• Develop creative localization playbooks tailored to European markets catching cultural nuances and platform behaviors.
• Maintain a high-velocity ideation pipeline producing hundreds of distinct concepts per sprint aligned with platform algorithms.
• Advance AI-assisted creative processes with seamless brief-to-production feedback integrating performance data.
• Lead brand visual refresh projects ensuring consistency across all user touchpoints.
• Run extensive testing of creative assets across formats and messages, scaling successful elements aggressively.
• Collaborate closely with performance and media buying teams to link creative output with key business metrics.
• Guide creative production for emerging channels including broadcast and connected TV.
• Manage and develop an in-house creative team, shifting focus toward high creative standards and innovation.

Required Qualifications

• Over 5 years leading performance-oriented creative teams for direct-to-consumer brands with substantial ad spends (£500k+/month) on Meta.
• Strong ability to conceive original concepts, craft clear briefs, and provide detailed, hands-on creative leadership.
• Exceptional understanding of emotional resonance in advertising, capable of articulating impactful human truths and brand voices.
• High visual design sensibility and skill elevating creative quality without sacrificing effectiveness.
• Proven leadership skills in nurturing and advancing creative talent from junior to senior levels.
• Experience building scalable systems for creative ideation, briefing, and production beyond reliance on individual talents.
• Fluent in interpreting performance data (Meta reports, conversion metrics) for informed creative decisions.
• Proven expertise integrating AI tools to amplify creative volume and quality responsibly.
• Structured, reliable work habits governed by forecasting, reporting, and clear decision-making processes.
• Adaptability to startup environment with willingness to commit 50+ hours weekly in a high-intensity, ownership-driven culture.

Preferred Attributes

• Proactive problem-solver with experience in brand refresh or identity projects.
• Familiarity directing multi-market European creative campaigns, especially in Germany and the Netherlands.
• Experience in regulated sectors such as health, wellness, GLP-1 treatments, or telehealth compliant with industry standards.
• Background in broadcast, long-form video, and diverse paid social platforms beyond Meta.
• Collaborative experience working closely with CRO or product teams on seamless ad-to-landing page creative transitions.
• Entrepreneurial mindset with history or aspirations to create and lead ventures.

Cultural Values

• Deep commitment to our mission serving millions of patients and transforming healthcare.
• Upholding highest ethical standards amid uncertainty.
• Relentless drive to surpass average and deliver exceptional quality.
• Transparent, candid communication and feedback culture.
• High-speed execution and sense of urgency in all tasks.
• Frugality and resourcefulness in spending and operations.
• Focus on impactful work and sustained long-term value.

Compensation and Benefits

• Competitive salary range: $150,000 to $250,000 annually plus equity of 0.10% to 0.30%.
• Comprehensive healthcare coverage where applicable.
• Paid time off including minimum two weeks plus national holidays.
• Fully remote work setup with asynchronous collaboration.
• Annual personal development allowance of $1,200 for learning and coaching.
• Wellness stipend of $1,200 annually for gym memberships or health-related apps.
• Biweekly complimentary health coaching sessions.
• Provision of MacBook and necessary home office equipment.