Head of Campaigns

About the Company

Dyson is expanding quickly across products, geographies, and teams. Because its technologies are technically sophisticated and highly distinctive, the company needs communications that make those innovations easy to understand, compelling to consumers, and effective worldwide. The in-house team works closely with engineers and other business functions to develop campaigns that showcase Dyson’s innovation and support commercial results.

Role Overview

This global leadership position is responsible for shaping and driving the complete go-to-market approach for a major Dyson category. The role brings together campaigns, creative direction, and market activation into one unified strategy so that global planning and local delivery stay aligned, consistent, and commercially strong.

You will define how the category is presented to consumers, lift the standard of creative execution and product storytelling, and help the business stand out competitively while ensuring campaigns produce measurable outcomes.

Key Responsibilities

• Lead the worldwide campaign and go-to-market plan by turning market insight, product priorities, and commercial goals into a practical strategy.
• Direct the creation of high-quality launch campaigns and write clear briefs that enable strong output from the Global Creative team.
• Create persuasive product stories and differentiated market claims, working with claims and legal partners to strengthen credibility and impact.
• Own a single global campaign calendar and keep it aligned with business priorities and the product launch schedule.
• Set and improve Brand Building Investment to ensure spend is allocated effectively and performance keeps improving.
• Shape full-funnel channel plans across media, retail, and digital to raise effectiveness and improve efficiency.
• Work with local markets to deliver launch plans that balance global consistency with local market needs.
• Establish success measures, monitor results, and use learnings to strengthen future campaign performance.
• Manage and grow a team of campaign leads while coordinating a wide cross-functional network across commercial, creative, insights, engineering, and other functions.
• Serve as a senior leader in the business unit by influencing strategy, leading important forums, and driving cross-functional initiatives.

Candidate Profile

The role calls for a seasoned leader with deep experience in consumer-focused industries and a strong record of growing categories or brands. You should be able to lead global campaigns and go-to-market strategies that deliver clear business impact, and you must be comfortable linking marketing choices to commercial performance.

Success in this position also requires strong judgement, the ability to operate across global markets and multi-channel environments, and confidence in complex, fast-moving settings where priorities can shift and ambiguity is common. A background in leading people, influencing stakeholders in matrix organisations, and communicating with clarity and conviction is essential.

Equal Opportunity

Dyson is committed to equal opportunity. The company values diverse perspectives and welcomes candidates from all backgrounds. Hiring decisions are based on merit and are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status, or any other protected characteristic.