Growth Marketing Manager

Role Overview

Blue Gems ABA is looking for a practical, strategic Performance Growth Marketing Manager who can both plan and execute marketing improvements across digital channels, the website, and conversion funnels. This role supports growth in two areas: bringing in new clients and attracting recruitment candidates.

You will work across PPC, SEO, paid social, email, web development, UX, and design to improve measurable performance. The position calls for someone who is comfortable reading data, spotting opportunities, making website updates, partnering with designers and developers, and continuously testing for better results.

This is a contract, part-time, project-based opportunity with the possibility of becoming a full-time role later.

Key Responsibilities

• Own and improve performance across PPC, SEO, paid social, email, website, and local search channels.
• Build and refine acquisition funnels for both prospective clients and potential employees.
• Enhance website structure, user experience, performance, and conversion journeys.
• Refresh website and landing-page content as business priorities change.
• Coordinate with developers, UX specialists, graphic designers, and content contributors to roll out site improvements.
• Make sure pages are accurate, easy to use on mobile, well organized, and built to convert visitors.
• Apply SEO best practices and collaborate with SEO partners on technical, on-page, local, and visibility improvements.
• Review page titles, meta information, headings, internal links, page layouts, content, and location-page optimization.
• Create and improve landing pages for paid media, local markets, service offerings, and hiring campaigns.
• Lead conversion rate optimization efforts, including testing headlines, calls to action, page layouts, forms, visuals, messaging, and user journeys.
• Design testing approaches and use performance results to decide what should be adopted.
• Track PPC and paid social performance and keep agencies or internal teams aligned with agreed KPIs.
• Oversee Google Business Profiles for multiple Blue Gems locations.
• Coordinate email nurture programs and automated follow-up flows.
• Strengthen tracking, attribution, dashboards, and reporting across all marketing channels.
• Turn marketing data into clear recommendations and next steps.
• Set weekly priorities and manage deliverables across vendors and internal contributors.
• Spot and implement useful marketing tools, website platforms, and automation opportunities.
• Provide regular updates to the CMO on performance, experiments, issues, and growth opportunities.

Required Skills and Experience

• Background in performance or growth marketing across several digital channels.
• Solid knowledge of PPC, SEO, paid social, email marketing, CRO, and lead-generation funnels.
• Hands-on experience improving websites and landing pages.
• Ability to collaborate closely with web developers, designers, UX teams, and content teams.
• Working understanding of site structure, mobile usability, page speed, conversion flows, forms, and calls to action.
• Practical knowledge of on-page, technical, and local SEO.
• Experience making website edits, directing site improvements, and managing enhancement projects.
• Experience setting up and running A/B tests.
• Ability to assess landing-page and website data and recommend concrete improvements.
• Strong working knowledge of Google Analytics, Google Ads, conversion tracking, attribution, and reporting.
• Experience building dashboards and tracking performance against KPIs.
• Ability to manage agencies, external vendors, and multiple active projects.
• Strong project management, communication, and organizational abilities.
• Comfort working in both strategic and execution-focused modes.
• Experience in healthcare, behavioral health, ABA, multi-location, or service-based marketing is preferred.

Areas of Focus

• Performance and growth marketing
• Website management and optimization
• SEO and local SEO
• Landing pages and CRO
• A/B testing
• Client acquisition funnels
• Recruitment marketing funnels
• PPC and paid social oversight
• Google Business Profile management
• Email marketing and nurture campaigns
• UX and web-development coordination
• Analytics, attribution, and KPI reporting
• Marketing technology and automation

Compensation and Engagement

This position is contract, part-time, and project-based. Pay will depend on experience, availability, and the scope of responsibilities and deliverables. Performance-based bonuses may be offered if KPI and growth targets are met. The role may grow into a full-time position as the company expands.