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Google Ads Executive
Leadsense Media India Private Limited
Chennai, Tamil Nadu, India · À temps plein
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- Expérience
- 1 à 3 ans
- Salaire
- INR 17,000 – INR 35,000 / month
- Ouvertures
- 1
- Publié
- il y a 2 heures
- Mode de travail
- Au bureau
- Éducation
- licence
- CV
- Candidature requise
Votre lieu de travail
Description de l'emploi
Role Overview
We are seeking a meticulous and results-focused Google Ads Executive to design, implement, and enhance Google Ads campaigns aimed at acquiring high-quality student leads and boosting course enrollments. The candidate should be proficient in campaign management, keyword research, and conversion tracking.
Primary Responsibilities
- Plan, launch, and oversee Google Search, Display, YouTube, and Performance Max campaigns.
- Execute keyword research and competitor analysis to discover new opportunities for growth.
- Create persuasive advertisements and continually refine campaign components.
- Monitor campaign effectiveness and adjust bids, budgets, and audience targeting to maximize returns.
- Implement conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Assess campaign outcomes and generate weekly and monthly performance reports.
- Work closely with design and content teams to enhance landing page effectiveness.
- Track key metrics such as Cost Per Lead (CPL), Click-Through Rate (CTR), Conversion Rate, and Return on Ad Spend (ROAS).
- Keep abreast of Google Ads policies, updates, and industry best practices.
- Coordinate with Admissions and Marketing to increase lead quality and student acquisition.
Required Qualifications and Skills
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, or related discipline.
- 1 to 3 years’ practical experience managing Google Ads campaigns.
- In-depth knowledge of Google Search, Display, YouTube, and Performance Max ads.
- Experience utilizing GA4, GTM, and Google Keyword Planner tools.
- Competence in Excel or Google Sheets for analytical reporting.
- Google Ads Certification is desirable.
- Exposure to lead generation or education technology sectors is beneficial.
Performance Metrics
- Cost Per Lead (CPL)
- Click-Through Rate (CTR)
- Conversion Rate
- Return on Ad Spend (ROAS)
- Number of Qualified Leads Produced
- Lead-to-Enrollment Conversion Ratio
- Overall Campaign ROI
- Efficient Budget Utilization
Preferred Attributes
- Certified in Google Ads.
- Experience with Customer Relationship Management (CRM) systems and lead management tools.
- Knowledge of landing page optimization and basic SEO tactics.
- Familiarity with reporting platforms such as Looker Studio.
Benefits and Work Environment
- Opportunity to contribute to a rapidly expanding EdTech company.
- Experience managing impactful digital marketing campaigns.
- Supportive, collaborative, and innovative workplace culture.
- Pathways for career advancement and ongoing education.
- Performance-driven incentives and professional growth support.