Global Marketing Executive

About the Role

We are offering a fantastic chance for an early-career marketing professional to gain comprehensive experience within a rapidly expanding masstige beauty brand. You will collaborate closely with the brand marketing team to drive launches, campaigns, and content across direct-to-consumer and retail channels while mastering the full marketing mix. This position is ideal for an organized, proactive, and creative individual passionate about beauty, eager to take ownership of projects, and who thinks like a brand builder.

Key Responsibilities

• Engage with product development—helping define concept, positioning, consumer target, claims, key ingredients, and packaging direction.
• Assist in transforming clinical and scientific data into compelling, consumer-friendly brand stories highlighting benefits.
• Contribute to annual brand marketing plans that align with commercial goals, growth ambitions, and category targets.
• Conduct market, category, and competitor analysis, converting research into actionable insights to influence positioning.
• Maintain and promote TYPEBEA’s brand identity, including tone of voice, visual style, and brand guidelines, ensuring consistency across all customer touchpoints and markets.
• Support go-to-market strategies for product launches across DTC and retail by coordinating with internal creative, digital, communications teams, and external partners.
• Manage weekly and monthly marketing performance reports and ad hoc campaign analyses to share insights and optimize results.
• Collaborate with regional market leads and retail partners such as Sephora and Douglas to adapt brand activities locally.
• Aid retailer-specific brand training, in-store events, content production, and continuous communication addressing retailer needs.
• Participate in content planning, development, and refinement for owned and paid media channels.
• Work alongside influencer and affiliate teams or agencies to assist with seeding, gifting, and creator campaigns.
• Support the execution of brand events, activations, and community engagement initiatives.
• Assist in managing brand partnerships and collaborations, including day-to-day coordination and administration.
• Provide key support for public relations and communications agencies focusing on media, talent, partnerships, awards, and user-generated content.
• Help facilitate founder-driven communications and related requests.

Ideal Candidate Profile

• Possesses 2-3 years of experience in brand marketing, preferably within beauty, personal care, wellness, or premium FMCG sectors.
• Demonstrates strong familiarity with social media platforms like Instagram and TikTok, alongside an understanding of creator communities and emerging formats.
• Comfortable and confident appearing on camera.
• Highly organized, proactive, and flexible in fast-growing, dynamic environments.
• Deeply passionate about beauty, haircare, and evolving cultural trends.
• Experience working with founders, creators, or talent is advantageous.
• Motivated by leveraging AI technologies to enhance marketing practices and accelerate growth.