Events Marketing Executive

Role Overview

This role is for an Events Marketing Executive based in Ireland, tasked with designing and delivering impactful event experiences to boost brand presence and engage audiences across Europe. This position involves strategizing event marketing efforts, leading creative direction, executing campaigns, and managing key relationships in a dynamic remote-first environment. Collaborating closely with global teams and creative partners, you will influence conference participation, industry event activations, and flagship experiences, ensuring consistent brand storytelling and meaningful audience engagement.

Key Responsibilities

• Lead comprehensive event marketing strategies from audience identification, campaign planning, and registration growth to engagement and post-event follow-ups.
• Manage the end-to-end experience for attendees and speakers at major events, including communications and relationship coordination to ensure a smooth process from invitation through follow-up.
• Develop and oversee creative concepts for flagship events, including booth layouts, event environments, and visual brand narratives.
• Direct creative aspects of sponsorship activations and regional events, maintaining brand consistency across diverse markets.
• Establish and supervise swag concepts and brand standards, collaborating with operational teams to facilitate delivery.
• Create detailed creative briefs and cultivate relationships with designers, agencies, and external vendors managing multiple projects simultaneously.
• Forge and maintain strong connections with regional communities, partners, venues, and event stakeholders throughout Europe.
• Support event initiatives extending to other international markets to ensure alignment with global campaigns.
• Track and assess event metrics such as attendance, engagement, brand impact, and ROI.
• Collaborate cross-functionally with teams in partnerships, revenue, operations, and marketing to execute successful event programs.

Required Qualifications and Experience

• Demonstrated experience in managing B2B field marketing programs, extensive event portfolios, or large-scale community-focused event activations.
• Deep understanding of event marketing strategies including audience segmentation, campaign design, registration strategies, and engagement techniques.
• Proven expertise in managing creative event elements like booth design, fabrication, and immersive brand experience environments.
• Strong project management capabilities with a record of prioritizing and successfully delivering multiple concurrent projects.
• Ability to effectively produce clear creative briefs and oversee vendor relationships to uphold high-quality standards.
• Comfortable operating autonomously within a remote, distributed setting demonstrating initiative and decisive judgment.
• Exceptional communication skills in English, both written and verbal.
• Skilled in working collaboratively with global teams across different time zones and cultures.
• Located in the UK or Europe and willing to undertake occasional travel internationally across Europe, the US, and Singapore.
• Preferred but not required: familiarity with event technology platforms, experience in SaaS or technology sectors, and knowledge of digital marketing, SEO, content marketing, or managing global events.

Benefits and Work Environment

• Annual company retreat to foster global team connections.
• Allocated conference funding to encourage professional development and industry involvement.
• Generous vacation policy promoting rest and rejuvenation.
• Remote-first work culture emphasizing flexibility, autonomy, and trust.
• Provision of a remote equipment budget to support an optimal home workspace.
• Opportunity to participate in significant global events and high-impact marketing efforts.
• Collaborative international culture focused on ownership, trust, and thoughtful decision-making.

Additional Information

This vacancy is offered via a partner company that handles application processing and subsequent recruitment stages. The recruitment process employs AI-supported matching to ensure timely, impartial candidate evaluation focused on core role requirements. Final hiring decisions and interviews are managed by the partner organization's internal team. Data privacy and AI use in recruitment comply with applicable laws including GDPR.