Emerging Market (India & ASEAN) Field Marketing Leader

Company Overview

Hitachi Vantara is a trusted foundation for high-performance data infrastructure, powering global innovators. Serving diverse industries such as banking and entertainment, we enable our clients to automate processes, optimize operations, and innovate through cutting-edge data solutions. As we prepare for our next growth phase, we seek passionate individuals eager to create tangible impacts with data within a dynamic global team.

Role Summary

The Emerging Market Field Marketing Leader is pivotal in accelerating growth across India and ASEAN regions. Reporting to the Senior Director of APAC & EMEA Field Marketing, this position links global marketing strategies with local execution, promoting market-specific innovations while driving global revenue objectives. This leader shapes marketing approaches, improves operational effectiveness, and ensures measurable business results in competitive markets.

Main Responsibilities

• Participate in the India and ASEAN Leadership Team and collaborate closely with Emerging Market Sales to align marketing strategies with regional business goals and revenue targets.
• Provide guidance to leadership on using data-driven marketing to stimulate growth and enhance performance outcomes.
• Develop and implement marketing plans focused on AI, hybrid cloud, and corporate data infrastructure, spotlighting flagship products like Virtual Storage Platform One (VSP One) and AI-ready infrastructure to boost regional competitiveness.
• Manage go-to-market strategies and omnichannel marketing programs encompassing digital campaigns, demand generation, events, content creation, and partner marketing.
• Lead demand generation and account-based marketing (ABM) initiatives targeting enterprise and public sector clientele.
• Collaborate with partners including system integrators, distributors, cloud providers, and alliances to foster regional market development.
• Showcase customer success stories to reinforce organizational leadership in premium enterprise storage and enhance brand appeal in mid-range storage segments.
• Oversee marketing-sourced and influenced pipeline goals, launch demand generation programs for various account segments, and manage campaigns across partners and key opportunities.
• Optimize marketing spend based on performance data, ensuring effective budget allocation.
• Coordinate cross-functional efforts including go-to-market plans and new product launches, working closely with sales, global marketing, and other teams to guarantee cohesive implementation.
• Build and mentor a high-performing regional marketing team promoting innovation, operational rigor, and evidence-based decisions.
• Adapt marketing strategies to the diverse cultural, regulatory, and competitive landscapes across India and ASEAN.

Experience & Capabilities

• Minimum 10 years of B2B marketing experience, ideally in infrastructure, enterprise technology, cloud, or data center solutions.
• Proven success in Emerging Market field marketing with demonstrable impact on pipeline growth.
• Experience working within matrixed global organizations.
• Strong commercial insight into enterprise sales cycles and buying behaviors.
• Executive presence and influential skills for engaging senior sales leadership.
• Data-driven analytical skills and thorough knowledge of Emerging Market dynamics.
• Ability to balance adherence to global alignment while maintaining regional flexibility.

Leadership Qualities

• Ownership and accountability with dedication to goals.
• Adaptability and agility in rapidly changing markets.
• Collaborative approach across regions and functions.
• Commitment to customer-centric marketing initiatives.

Company Values & Culture

Hitachi Vantara fosters innovation through diverse perspectives and is committed to inclusivity, mutual respect, and equal opportunity. The organization offers comprehensive benefits supporting holistic well-being and promotes work-life balance via flexible arrangements. Employees enjoy autonomy, ownership, and a collaborative environment where diverse talents thrive.

Equal Opportunity Employer Statement

We welcome all applicants regardless of race, ethnicity, religion, gender, sexual orientation, veteran status, disability, or any other legally protected characteristic. Reasonable accommodations are provided during the hiring process upon request to ensure candidates’ success.