DTC Growth Lead

About VEDIC LAB®

VEDIC LAB® is committed to combating women's hair loss by combining Ayurvedic herbal science with Swiss biotechnological innovation. Utilizing patented formulations, the brand has rapidly emerged as one of Europe's fastest-growing, earning over 60 awards and recognition from industry experts. With direct-to-consumer (DTC) as its primary growth driver, VEDIC LAB® has established strong credibility through marketplaces and top pharmacies.

Role Overview

As the DTC Growth Lead, you will be responsible for overseeing the entire DTC expansion strategy, directly reporting to the Founder. This leadership role is crucial in scaling the company from a $5M business to a global category leader exceeding $100M in revenue. The ideal candidate thrives on optimizing the lifetime value to customer acquisition cost (LTV:CAC) ratio, values rigorous pharma-grade standards for premium hair health, and desires to create a defining category product.

Key Responsibilities

• Lead consumer acquisition and funnel optimization to achieve profitable growth aligned with financial targets.
• Develop and execute an effective creative strategy in collaboration with multiple advertising agencies.
• Manage monthly paid media budgets growing from $200,000 to over $1,000,000, spanning Paid Social (Meta), Search (Google Ads), and emerging platforms such as TikTok, Native, and Affiliate marketing.
• Oversee vediclab.com’s performance by working closely with a Shopify development partner.
• Drive ongoing conversion rate optimization (CRO) efforts, funnel analysis, and testing in partnership with a CRO specialist agency.
• Innovate and rapidly iterate creative approaches supported by close data monitoring.
• Direct email, SMS, loyalty, and retention initiatives, revamping post-purchase sequences to nurture long-term customer relationships alongside a retention agency.
• Implement strategies to reduce subscription cancellations and maximize customer lifetime value using Klaviyo.
• Conduct cohort analyses to detect trends and uncover retention opportunities.
• Hold full P&L ownership for marketing and growth expenditures.
• Create real-time dashboards and systems for tracking essential operational KPIs.
• Analyze funnel drop-offs, LTV:CAC metrics, and cohort data using advanced DTC tools such as Triple Whale, Polar Analytics, and Google Analytics 4.
• Build and lead a team of high-performing growth specialists while managing agency and freelancer partnerships.
• Foster a culture committed to performance excellence and quality across all growth operations.

Candidate Requirements

• Extensive experience in e-commerce or DTC businesses, particularly in premium haircare, wellness, beauty, or subscription consumables sectors.
• Demonstrable history of scaling high-growth DTC brands, including hands-on expertise in media buying, creative strategy, and funnel construction.
• Track record of guiding companies through rapid expansion, ideally scaling revenue from $5M to over $50M, and managing media budgets of at least $200,000 monthly.
• Familiarity with the DACH market and consumers; proficiency in German is advantageous but not mandatory.
• An entrepreneurial mindset with strong problem-solving skills, autonomy, ownership, and capacity to operate in a fast-growing, multi-market environment.
• Deep proficiency with modern DTC technology stacks including Shopify Plus, Meta and Google Ads, Klaviyo, Triple Whale or Polar Analytics, and Google Analytics 4.
• Experience in leading marketing teams and agencies while establishing top-tier marketing organizations across multiple markets.

Why Join

• Competitive salary package.
• Opportunity to earn equity shares in a rapidly expanding enterprise.
• A unique environment to learn and innovate with next-generation DTC systems.