Director, Sustainability Communication

About SHEIN

SHEIN is a global online retailer specializing in fashion and lifestyle products, offering its own branded apparel as well as items from various worldwide vendors. The company is committed to affordable pricing and utilizes a cutting-edge on-demand production system to foster a smarter, future-ready fashion industry.

Position Summary

We are seeking a skilled and passionate storyteller to lead and develop impactful communication strategies that elevate SHEIN's Environmental, Social, and Governance (ESG) initiatives. The role involves collaborating closely with the Global Communication Team to boost awareness and esteem of SHEIN’s ESG efforts among internal and external audiences.

Key Responsibilities

• Analyze and comprehend the environmental and social impacts driven by company operations and policies, and create comprehensive global ESG communication strategies that reflect SHEIN's brand values.
• Within the ESG framework, devise and implement communication plans featuring engaging content that highlights the company’s priorities across various channels to reach diverse stakeholders.
• Spot and promote thought leadership openings that align with the ESG strategy and broader communication goals.
• Work collaboratively with organizational leaders and experts to craft insightful narratives that motivate and involve both internal teams and external audiences.
• Keep abreast of industry trends and competitor practices in ESG communications to identify gaps, differentiation opportunities, and emerging directions.
• Establish and track key performance indicators (KPIs) to evaluate the effectiveness of communication efforts alongside partners.

Required Qualifications

• Bachelor’s degree in Communications, Public Relations, or a related discipline.
• 8 to 10 years’ experience in communications, preferably with exposure to ESG, Diversity, Equity, Inclusion, or Sustainability communications on either the agency or client side.
• Exceptional written and verbal communication capabilities, with a proven ability to produce authentic and strategic content that resonates across multiple platforms and audiences.
• Demonstrated expertise in developing omnichannel communication strategies and plans.
• Strategic thinker focused on delivering measurable business outcomes through communications.
• Highly self-driven with a strong initiative and capacity to work independently.
• Native-level English proficiency, especially in corporate PR and social media writing; proficiency in spoken Mandarin is advantageous.