Digital PR Specialist

About the Role

This opportunity, hosted on behalf of a partner organization, invites a Digital PR Specialist located in the United States to advance strategic PR efforts that boost brand recognition, enhance online presence, and foster audience connection.

The specialist will orchestrate media outreach, devise content strategies, engage social communities, and analyze performance metrics to achieve identifiable digital marketing results. Collaboration with SEO, content, paid media, and creative teams is crucial to building integrated campaigns that elevate visibility and bolster reputation.

The ideal candidate is communicative and proactive, skilled at nurturing relationships with journalists, influencers, and digital communities. This role provides a platform for innovative campaign contribution and professional growth within PR, SEO, and emerging digital trends amid a fast-paced, creative, and data-driven environment.

Key Responsibilities

• Implement digital PR and community engagement initiatives targeting brand awareness, reputation enhancement, increased traffic, and improved search rankings aligned with client objectives.
• Perform market research, track industry trends and competitor actions to uncover strategic campaign opportunities.
• Assist with client onboarding, campaign structuring, audience profiling, and strategic planning efforts.
• Develop and manage curated lists of media, influencers, bloggers, and community contacts.
• Support outreach to achieve media exposure, backlinks, brand mentions, and active online engagement.
• Design and execute Reddit-specific engagement by identifying fitting communities and authentic participation opportunities.
• Build and sustain relationships with online groups, influencers, partners, and brand advocates.
• Collaborate closely with design, video production, SEO, and content teams to generate impactful marketing assets.
• Monitor campaign performance through analytics tools and digital marketing platforms.
• Evaluate outcomes to refine strategies enhancing visibility, engagement, and ROI.
• Remain updated on trends in digital PR, SEO, geolocation marketing, social media, and changing online consumer behaviors.
• Contribute innovative ideas for future campaigns and emerging digital marketing tactics.
• Engage across departments to facilitate aligned marketing campaigns.

Candidate Requirements

• Bachelor’s degree in Communications, Marketing, Public Relations, or related discipline.
• Between one and two years of experience in media relations, digital PR, social media strategy, or similar settings.
• Demonstrated ability to develop compelling social media content.
• Successful track record of pitching to media and securing coverage or online mentions.
• Solid understanding of digital marketing fundamentals, current online business dynamics, and evolving communication platforms.
• Excellent verbal and written communication skills.
• Strong organizational skills with effective time management.
• Capable of multitasking complex projects without sacrificing attention to detail.
• Critical thinker with robust problem-solving capabilities.
• Proven ability to work autonomously as well as collaboratively.
• Competence in Microsoft Word, Excel, and PowerPoint.
• Familiarity with tools such as SEMrush, Writesonic, Sprout Social, Meltwater, Rival IQ, or equivalents is advantageous.

Compensation and Benefits

• Salary range between $58,000 and $65,000 per annum, commensurate with experience and qualifications.
• Eligibility to receive an annual discretionary bonus up to 10% of base salary.
• Remote work flexibility within U.S. boundaries.
• Medical, dental, and vision insurance plans offered.
• Flexible paid time off system.
• Paid parental leave.
• Health Savings and Flexible Spending Accounts with employer contributions.
• Employer-covered short-term disability and life insurance.
• Virtual healthcare support paid by employer.
• Access to wellness programs including mental health and well-being initiatives.
• Retirement savings plan including 401(k) and Roth options with employer support.
• Home office technology reimbursement for remote workers.
• Optional ancillary benefits like pet insurance and supplemental policies.
• Defined career pathways within digital PR and marketing for professional advancement.

Additional Information

This role is filled via a partner company that handles applicant screening and subsequent processes. An AI-driven system streamlines candidate evaluations ensuring impartial and swift consideration against core role requirements. Final selection and communication are managed internally by the hiring team.

Applicants should be aware that personal data will be processed according to privacy regulations including GDPR, enabling application assessment and sharing with the employer. AI tools may be used during recruitment phases as supportive technology, without supplanting human decision-making.