Digital Marketing Manager

Role Overview

We are seeking a digital marketing professional with around 5 to 6 years of experience focused on digital-first marketing strategies. This role involves leading digital creative content and requires strong knowledge in digital media, including performance marketing, direct-to-consumer (D2C) and e-commerce growth. A solid grasp of data utilization from first, second, and third-party sources to inform planning and analytics, along with digital measurement expertise, is essential.

Key Responsibilities

• Act as a digital marketing pioneer by capturing consumer interest and representing digital consumers within marketing and media teams.
• Serve as a connector between brand and digital teams to strategize, plan, design, and execute digital communications campaigns, maintaining alignment with the organization’s overarching digital agenda.
• Collaborate extensively with the brand, digital media, consumer insights, internal technology, internal creative, and performance marketing (e-commerce) teams.
• Leverage and demonstrate an interest in AI technologies, using AI-based solutions in creative processes, content management, and media placements; familiarity with creating AI agents for marketing or productivity enhancement is advantageous.
• Monitor emerging content, technology, digital platforms, and consumer conversation trends to advise and manage digital and social agencies in alignment with brand and digital goals.
• Develop and implement brand communication plans, including designing digital campaigns in partnership with brand teams and digital creative agencies adhering to current creative best practices.
• Enhance digital content quality by creating platform-optimized advertising material, SEO-focused website content, and incorporating knowledge of GEO and AEO techniques to improve engagement metrics such as view-through rates, completion rates, click-through rates, and overall advertising effectiveness.
• Drive initiatives involving content syndication, sponsorships, influencer and creator partnerships, digital brand ambassadors, and AI-powered avatars.
• Adopt a data-driven approach through continuous consumer journey analysis, conducting A/B testing on market segments, messaging, content formats, and platforms to optimize digital marketing performance.
• Expand and nurture the brand's digital content presence by building consumer communities across platforms including YouTube, Instagram, Twitter, WhatsApp, and emerging networks like Quora, Reddit, and Telegram.
• Design and lead social media content strategies to achieve organic discovery and viral growth.
• Lead SEO, GEO, and AIO approaches on YouTube and brand websites, integrating social listening insights into moment marketing campaigns.
• Oversee all owned digital assets such as brand websites and content-value exchange platforms aimed at enhancing consumer engagement.

Candidate Profile

Candidates should have 5 to 6 years’ experience in digital or brand marketing with a clear digital-focus. A proactive curiosity in digital content, marketing technology, generative AI, and consumer digital behavior is essential.

Educational Qualifications

An MBA from reputed communication-focused institutes such as MICA, SIMC, XIM, XIC, or equivalents is required.