Digital Marketing Manager

Position Overview

We are seeking a proficient Digital Marketing Manager to strategize, implement, and enhance marketing campaigns across multiple online channels. The ideal candidate will take ownership of social media management, SEO, SEM, and advertising campaigns, ensuring measurable improvements in website visibility and lead generation.

Key Responsibilities

• Design, launch, and optimize digital marketing initiatives spanning social media, search engines, and paid advertising.
• Curate compelling content for social media platforms to engage the target audience effectively.
• Implement and refine SEO and SEM strategies to boost organic and paid traffic.
• Manage Google Ads and social media ad campaigns to maximize performance and ROI.
• Track and analyze campaign outcomes using Google Analytics and prepare detailed performance reports.
• Develop and manage targeted email marketing campaigns to nurture prospective clients.
• Collaborate closely with content creators, designers, and sales teams to align marketing activities with broader business goals.
• Perform keyword research and analyze competitor strategies to maintain a competitive edge.
• Update website content regularly and enforce SEO best practices across the site.
• Keep abreast of emerging digital marketing trends, tools, and technologies to incorporate innovative solutions.

Required Qualifications and Skills

• Strong expertise in SEO, SEM, PPC, and social media marketing methodologies.
• Proficient with Google Ads, Meta Ads Manager, and Google Analytics platforms.
• Experience using email marketing software and CRM systems.
• Excellent communication skills, both written and verbal.
• Analytical thinker with strong problem-solving capabilities.
• Basic familiarity with WordPress or other CMS platforms is advantageous.
• Ability to juggle multiple marketing campaigns and adhere to deadlines.
• Bachelor's degree in Marketing, Business, Communications, or related disciplines.
• 1 to 3 years of experience in digital marketing; however, fresh graduates with relevant certifications and internship exposure are welcome to apply.
• Certifications such as Google Ads, Meta Blueprint, or equivalent are beneficial.

Compensation and Benefits

• Competitive monthly salary ranging from INR 20,000 to INR 30,000.
• Performance-based bonuses and incentives.
• Opportunities for professional development and skills enhancement.
• Supportive and collaborative workplace atmosphere.
• Exposure to a wide variety of marketing projects utilizing the latest tools and techniques.