Digital Marketing Executive

Role overview

Equinode supports clients in international markets, so this position needs strong written English and a professional tone in online communication. The core of the role is managing social media operations for several client accounts, including planning content, publishing posts, responding to engagement, and supporting outreach efforts. Spoken English is less important because calls are internal, but you should still be able to understand English clearly for briefs, strategy discussions, and client instructions.

Key responsibilities

• Plan, organize, and maintain monthly content calendars for each client.
• Use scheduling tools to publish content across platforms such as Instagram, Facebook, LinkedIn, and TikTok.
• Monitor scheduled posts and make sure nothing falls behind; catch up quickly if timelines slip.
• Handle daily replies to comments and direct messages, while helping grow engagement across all client accounts.
• Use spare time between tasks for outreach through cold emails and direct messages to generate partnerships, leads, or collaborations for clients and for Equinode.
• Study trending formats, content styles, and audio trends, then recommend how clients can adapt them.
• Contribute ideas for social media strategy and content planning for each client.
• Work with designers and copywriters to ensure content stays aligned with the brief and the brand.
• Review post performance and share insights on what is performing well.
• Make sure every account follows the correct brand voice, guidelines, and communication style.

Requirements

• Prior experience handling social media accounts, preferably for several brands or clients.
• Good knowledge of best practices across Instagram, Facebook, LinkedIn, and TikTok.
• Comfort using content calendars and scheduling tools.
• Experience with outreach via cold email or direct message is an advantage.
• Ability to stay proactive and use unoccupied time productively for outreach or related tasks.
• Clear written English for comments, direct messages, and outreach to an overseas audience.
• Strong enough English comprehension to follow internal conversations, briefs, and client guidance.
• A baseline of grammar and writing ability, even though a grammar tool will be available for polishing.
• Well-organized, deadline-conscious, and capable of managing multiple client accounts at once.
• Basic knowledge of analytics and performance reporting.

Good to have

• Experience using Canva or similar design software.
• Exposure to paid promotion or boosting on social platforms.
• Background in agency work or multi-client environments.
• Previous outreach or business development experience for social media accounts.

What the company provides

• Access to scheduling and analytics tools.
• Brand guidelines and content assets for each client.
• Support from design and content team members.
• A company-issued device for handling client accounts.
• A collaborative team environment.

Work setup and security policy

This is an office-based role with no remote work permitted because client account access is sensitive. All client social media accounts must be accessed only on the company-issued device and never on a personal phone or laptop. Client credentials, passwords, or logins should not be used outside the approved office device unless explicitly authorized. Client-related activity is expected to remain within office hours unless otherwise approved.

Compensation

The position offers a monthly stipend/salary of INR 15,000 to INR 20,000.