Digital Marketing Executive

Job Overview

Vaayu Enterprises is seeking a Digital Marketing Executive based in Lucknow, Uttar Pradesh. The role involves managing social media campaigns, leveraging AI technologies for creative content development, and collaborating closely with the founder to uphold brand values.

Key Responsibilities

• Handle creation and management of content reels and utilize AI-driven creative initiatives.
• Monitor campaign performance and prepare detailed strategic reports.
• Optimize social media campaigns according to seasonal requirements.
• Develop and implement content ideas for two Instagram accounts.
• Compile influencer lists and manage influencer partnerships for Jyoti Foods.
• Employ AI tools to enhance content design and improve campaign effectiveness.
• Produce social media videos and creative assets.
• Work directly under the founder to understand brand vision and facilitate effective brand execution.

Skills and Requirements

• Proficient understanding of AI and related tools for content creation.
• Up-to-date knowledge of current social media trends and branding strategies.
• Familiarity with Meta ads and Google Adwords platforms.
• Basic understanding of SEO optimization, including the application of AI in improving SEO.
• Creativity and proactive approach in task execution.
• Ability to extract reports from Meta and Google platforms for performance analysis.
• Experience with design tools such as Canva, Photoshop, or Adobe Illustrator.

Additional Information

Payment for this position ranges from INR 13,000 to 16,000 per month.