Digital Marketing Executive

About the Role

Pyaris Bakery, located in Patia, Bhubaneswar, Orissa, is looking for an experienced Digital Marketing Executive to spearhead their online marketing initiatives. The ideal candidate will possess 3 to 7 years of experience in planning, executing, and fine-tuning digital marketing campaigns aimed at increasing traffic, audience engagement, and conversions to support overall business growth.

Key Responsibilities

• Devise and implement digital marketing strategies across SEO, PPC, social media, email campaigns, and content marketing aligned with company goals.
• Create and manage engaging, SEO-friendly content for websites, blogs, emails, and social media platforms consistent with the brand identity.
• Perform keyword research and apply both on-page and off-page SEO techniques to improve website performance and visibility.
• Monitor and analyze key performance indicators like traffic, conversion rates, and ROI through tools such as Google Analytics to refine marketing efforts.
• Manage social media channels by crafting growth strategies, interacting with audiences, and staying ahead of trending topics to boost brand presence.
• Supervise paid advertising campaigns including Google Ads and Facebook Ads; manage budgets, targeting parameters, and optimize for maximum returns.
• Plan, design, and execute targeted email marketing campaigns utilizing segmentation and personalization to engage customers effectively.
• Coordinate closely with cross-functional teams including content creators, designers, and developers to ensure coherent marketing strategies.
• Continuously research market trends and competitor tactics to identify new digital marketing opportunities and tools.
• Conduct A/B testing on digital marketing assets like landing pages, advertisements, and emails to identify optimal campaign strategies and boost performance.

Qualifications and Skills

• Comprehensive knowledge of digital marketing disciplines including SEO, SEM, social media management, email marketing, and analytics platforms.
• Strong analytical capabilities to interpret campaign data and make data-driven optimizations.
• Creativity along with skills in content development to craft compelling digital marketing materials.
• Technical expertise with marketing automation systems, CRM software, and content management platforms.
• Excellent communication and team collaboration skills, coupled with effective project management abilities.

Additional Information

Both male and female candidates are eligible to apply. The position is based onsite in Bhubaneswar.

Compensation

The salary range offered for this role is INR 15,000 to 25,000 per month.