Digital Marketing Executive

About Innovize

Innovize is a founder-led marketing firm established in February 2022, founded by entrepreneurs with hands-on business experience rather than just consultancy backgrounds. The agency offers comprehensive services including paid media, web design, content creation, branding, and growth strategies. Keeping the team intentionally compact to ensure meaningful ownership and direct client interaction, Innovize values swift progress and leverages AI to achieve the output of a larger agency. Their clients come from diverse sectors such as skincare, healthcare, professional services, property, and finance, with the agency embracing client growth as their own.

Role Overview

We are seeking a dedicated specialist responsible for managing paid advertising and search engine optimization (SEO) efforts across our portfolio. The core focus areas include Meta Ads, Google Ads, and SEO execution. The role involves planning, executing, and refining paid campaigns on Meta and Google platforms as well as implementing SEO approaches that yield sustained long-term growth. This position is suited for someone deeply knowledgeable about these channels, adept at manipulating ad accounts and SEO techniques, and can demonstrate measurable results.

Key Responsibilities

• Develop, launch, and continuously optimize paid advertising campaigns on Meta and Google, overseeing account configuration, audience targeting, daily adjustments, budget management, and scaling successful initiatives.
• Lead SEO strategy and implementation through technical audits, on-page SEO, keyword research, and content guidance, creating long-lasting organic growth complementary to paid efforts.
• Analyze performance data regularly, diagnose factors influencing campaign results, and translate metrics into clear, transparent reporting for clients.
• Design and run experimental tests on creative, audience segments, landing pages, and funnels, interpreting outcomes to refine future tactics.
• Collaborate with the creative team to develop effective, data-driven ad concepts optimized for conversion rather than mere aesthetics.
• Strategize the customer conversion journey comprehensively, identifying drop-off points and working to enhance funnels, landing pages, offers, and lead capturing mechanisms.
• Engage directly with clients through calls and presentations to explain campaign performance and strategic decisions in straightforward terms, fostering client trust.
• Integrate AI technologies throughout marketing workflows including research, keyword analysis, creative ideation, copywriting, reporting, and automation to enhance efficiency and innovation.

Candidate Profile

The ideal candidate is primarily a hands-on specialist in paid advertising and SEO, with proven experience managing Meta and Google ad campaigns and comprehensive understanding of SEO fundamentals across technical and content approaches. Beyond specialization, the role benefits those eager to broaden their marketing expertise, with a proactive, curious attitude and enthusiasm for AI's evolving impact on marketing practices. A self-driven, motivated learner is preferred over extensive tenure.