CRM Architecture Lead

About the Role

Join Snoonu as the CRM & Growth Architecture Lead, responsible for the strategic development and technical management of our CRM Martech infrastructure. You will ensure the platform scales effectively, implement sophisticated personalization, and enforce data governance throughout user lifecycle campaigns. As the primary Braze expert, you'll oversee integrations, campaign structures, and serve as the liaison between CRM, Product, Business Intelligence, and Engineering teams to improve user engagement and business metrics.

Key Responsibilities

• Manage the CRM Martech stack, guaranteeing scalability, compliance with data standards, and adoption of advanced features across all business areas.
• Serve as the in-house Braze authority, managing configurations, data schemas, SDK implementations, and API connections.
• Lead governance of custom attributes, events, and tags to maintain usability and consistency among teams.
• Collaborate with Data Engineering and BI teams to maintain real-time data pipelines, validate analytics components, and improve downstream data utility.
• Handle real-time personalization with Connected Content and external data sources integration.
• Act as main contact for Braze support on technical issues and escalation resolutions.
• Design and maintain scalable lifecycle campaign frameworks including onboarding, reactivation, retention, and loyalty programs.
• Create reusable campaign templates (email, in-app, content cards) using HTML, CSS, and Liquid for efficiency and quality.
• Lead testing and implementation of advanced Braze tools such as Content Cards, AI Catalog, Personalization Paths, and Intelligent Timing.
• Drive data-driven targeting strategies via predictive segmentation, dynamic audience definitions, and personalized messaging.
• Monitor CRM data integrity, including custom events, attributes, and conversion tracking mechanisms.
• Develop forecast models to assess channel contributions and the incremental effects of CRM initiatives.
• Support compliance with opt-in management, consent policies, and data privacy across multiple communication channels.
• Provide secondary support for troubleshooting complex CRM workflows, dynamic content errors, and delivery issues.
• Collaborate with Engineering, Product, and Data teams to address CRM technology debt and implement scalable solutions.
• Mentor junior CRM specialists, lead onboarding for new marketing tools, and keep documentation up to date.
• Engage in cross-functional initiatives to enhance channel health, customer experience, and marketing efficiency.

Qualifications & Skills

• Minimum of 4 years' experience in CRM and Marketing Automation, with at least 2 years in Martech roles.
• Expertise in Braze platforms including Canvases, Content Cards, Currents, SDKs, Connected Content, and advanced segmentation methodologies.
• Proficient in HTML, CSS, Liquid programming, and dynamic content usage for campaigns.
• Strong knowledge of data architecture encompassing custom attributes, event tracking, API interactions, and real-time synchronization.
• Experience with data warehouse systems such as BigQuery or Snowflake, alongside BI tools like Looker.
• Familiarity with SQL, RESTful APIs, ETL processes, and SDK event mapping techniques.
• Proven ability to collaborate effectively with Product, Engineering, and BI teams.
• Background in personalization and recommendation systems, marketing data architecture, and streaming data platforms.

About Snoonu

Snoonu represents Qatar's pioneering Super App, innovating daily life with rapid delivery services, shopping, and more in a single platform. Driven by technology and a global team, Snoonu aims to simplify everyday experiences and foster regional advancement through innovation.

Company Vision & Values

• Customer Centricity: Prioritize customer needs in all decisions.
• Integrity: Uphold honesty, ethics, and trustworthiness.
• Innovation: Pursue creativity and impactful solutions relentlessly.
• Ownership: Lead by example and take responsibility.
• Efficiency: Deliver more by optimizing efforts.
• Collaboration: Value teamwork and collective strength.

Benefits & Culture

• Global Collaboration with international teams.
• Continuous Learning with budgets and access to courses.
• Autonomy and ownership over work tasks.
• Generous flexible time off and wellness policies.
• Agile work environment practiced throughout the company.
• Great Place to Work® certification highlighting an empowering culture.
• ISO 9001:2015 and ISO 45001:2018 certifications evidencing quality and safety commitments.
• Commitment to sustainability and community responsibility.
• Dedicated to diversity, equity, and inclusion fostering an equal opportunity workplace.

Apply Now

Be part of a team that drives change and innovation. Join Snoonu to contribute meaningfully and grow your career.