Creative Strategist

About the Role

We seek a Creative Strategist with four to six years of experience to conceive and execute culture-driven campaign initiatives across multiple integrated channels. The focus is on social media, community engagement, and real-life activations, blending brand marketing with compelling storytelling. This position activates cultural trends into tangible actions, creating impactful ideas that resonate with consumers and brand communities both online and offline.

Key Responsibilities

• Drive the transformation of brand strategies and campaigns into consumer-centered creative approaches that capture attention and build brand affinity.
• Interpret cultural trends, audience insights, and brand goals to design captivating campaign concepts and execution strategies across retail, digital, social, influencer, and live event platforms.
• Collaborate cross-functionally with production, design, and community management teams to develop execution blueprints and toolkits that bring ideas to fruition.
• Create visually engaging, narrative-rich presentations to secure stakeholder buy-in and enthusiasm for creative solutions.
• Oversee projects from concept through delivery, maintaining high creative standards continuously.
• Identify creative asset requirements including copywriting, video, and design; coordinate with design teams for successful completion.
• Develop influencer-related concepts, craft briefs for talent, and evaluate content outcomes.
• Generate, script, and guide the creation of content native to social platforms.
• Assist in the formation of creative briefs, campaign strategies, presentations, and client-facing materials.
• Inject innovative ideas and relevant cultural references during brainstorming sessions.
• Work jointly with teams to monitor project timelines and budgets.
• Occasionally travel to support activations and live events.

Agency and Cultural Contributions

• Foster curiosity, craftsmanship, and teamwork within the agency’s creative environment.
• Mentor colleagues by sharing fresh perspectives and storytelling expertise.
• Bring a genuine passion for youth culture, contributing to progressive programs and agency-wide initiatives.

Qualifications and Attributes

• Deep understanding of retail marketing including digital and social media extensions.
• Strong creative ideation skills and enthusiasm for contributing unique ideas.
• Energetic self-starter driven to explore new approaches and creative solutions.
• Excellent communication skills, engaging positively with clients and peers alike.
• Attention to detail with a commitment to creative excellence; experience in copywriting or art direction is advantageous.
• A keen desire to actively contribute to the culture of the agency.
• A passionate connection to youth and consumer culture.

Who You Are

• Innovative thinker eager to challenge norms and tackle unprecedented challenges.
• Collaborative team player who values humility and supports colleagues steadfastly.
• Committed to producing superior work with a playful point of view.
• Contributor to an inclusive community that celebrates diversity and belonging.

Additional Information

Human-Powered Marketing Philosophy: Archrival believes that authentic connections between brands and consumers arise from the right people placed in the right context. This principle defines their marketing approach.

Diversity and Inclusion Commitment: The company actively seeks to promote equity and inclusion particularly within youth culture. Archrival fosters a welcoming environment embracing individuals from all backgrounds including but not limited to race, ethnicity, gender identity, sexual orientation, age, disability, and veteran status. Equal employment opportunities are assured for all applicants and team members.