Creative Executive (Off Day Plan and TSL)

About the Role

We are seeking a Hybrid Creative Executive responsible for producing captivating and brand-consistent video content for two key channels: Off Day Plans (@offdayplans) and The Smart Local (@thesmartlocalsg). This position involves overseeing the entire content creation process, from conceptualizing ideas and filming to editing final videos, ensuring each piece is customized to fit the specific platform while aligning with brand standards and the latest trends.

Main Responsibilities

• Capture and edit short-form videos and photographs for Off Day Plans and The Smart Local across platforms such as TikTok and Instagram.
• Incorporate creative approaches and analytical thinking to craft engaging videos that resonate with the brand's tone.
• Monitor emerging social media trends and integrate them into content strategies.
• Develop comprehensive content plans that effectively engage audiences and fulfill client goals.
• Ensure all videos consistently adhere to the Creative team's branding guidelines and company standards.
• Manage client and organic content campaigns from conception to completion, collaborating closely with project managers and content strategists.
• Continuously brainstorm innovative and on-brand content ideas for both advertorial and organic initiatives, including experimenting with new content formats.
• Conduct detailed research to gather accurate and pertinent information supporting content development.
• Optionally, participate as on-screen talent for content appearing on TSL Media Group.

Qualifications and Skills

• A minimum of 2 years experience producing solo video projects, including filming and editing skills.
• Keen eye for cinematography that harmonizes with Off Day Plans' style.
• Proficient in all stages of photography and videography, from pre-production to post-production.
• Expertise in post-production software, such as Adobe Suite and DaVinci Resolve.
• Creative mindset with a strong grasp of digital content trends and social media dynamics, able to transform insights into compelling content ideas.
• Capable of thriving both independently and collaboratively in a fast-paced work environment.
• Excellent communication skills to ensure smooth coordination and alignment within teams.