Content Writer

About The Role

ExcelR is seeking a skilled and imaginative Content Writer to become part of our team. The successful candidate will be responsible for producing engaging, learner-focused content in various formats such as blog posts, course descriptions, landing pages, email campaigns, and more. The objective is to enhance student engagement and boost brand reputation in the educational technology sector. Collaboration with design, marketing, and SEO teams is essential to turn complex topics into clear, accessible, and SEO-optimized material that appeals to students, educators, and parents.

Key Responsibilities

• Conduct thorough research and create, revise, and proofread quality content for blogs, landing pages, and email marketing campaigns.
• Work closely with marketing and product teams to ensure content delivery aligns with campaign schedules, new course launches, and academic timelines.
• Implement on-page SEO strategies including keyword research, placement, meta information optimization, header structuring, internal linking, and image-alt text enhancement to increase search visibility and ranking.
• Partner with designers and other departments to develop content for e-learning modules and instructional videos.
• Use analytical tools like Google Analytics, Search Console, or SEMrush to monitor blog performance, create monthly reports, and suggest data-driven content improvements.
• Ensure all content upholds consistent brand voice, tone, and style standards across different formats—from extended articles to concise social media posts.

Required Qualifications

• A bachelor's degree in English, Journalism, Mass Communication, Marketing, or a related discipline.
• Between zero to five years of professional experience in content writing; experience within EdTech, e-learning, SaaS, or digital media is highly advantageous.
• Strong grasp of SEO principles including keyword research tools, effective on-page optimization, and content organization tailored to user search intent.
• Excellent proficiency in English with mastery over grammar, spelling, and punctuation and ability to adjust tone for different audiences such as students, educators, parents, and corporate learners.
• Creative aptitude to convert technical or straightforward educational content into interesting, relatable, and shareable pieces.
• An impressive writing portfolio or samples demonstrating flexibility across various content types including long-form articles, social media content, email campaigns, and video scripts.