Content & Social Manager

About Flip

Flip is a leading company specializing in Voice AI technologies, trusted by numerous renowned brands such as Brooklinen, Princess Polly, Hexclad Cookware, Tory Burch, Belk, and the NFL. Our technology manages millions of customer calls annually, enabling brands to elevate customer communication effectively. With offices in NYC, LA, and the UK, our team of about 50 is passionate, driven, and committed to excellence.

Role Overview

Reporting directly to the Chief Marketing Officer, the Content & Social Manager will spearhead Flip's presence and engagement primarily on LinkedIn and various industry platforms, with additional support on channels like Instagram and Reddit. You will be in charge of planning, budgeting, and executing all paid marketing efforts, ensuring meticulous monitoring, optimization, and reporting of expenditures.

You will craft compelling content derived from client interviews, company news, and product highlights that fuel SEO and audience engagement. Additionally, you'll contribute key content for a website redesign and support marketing events and client gifting initiatives while collaborating closely with the Communications, Growth, Experiential, and Video Marketing teams.

Key Responsibilities

• Oversee daily management and growth on LinkedIn as the primary platform for B2B audience engagement and talent attraction, including content creation, planning, posting, creative testing, and budget pacing in partnership with the Communications Manager.
• Develop and manage Flip’s paid marketing budget across multiple channels ensuring intentional spending and optimization based on performance metrics.
• Coordinate with PR firms and Growth Marketing to expand Flip's presence through paid, earned, and organic reach via industry outlets, enhancing SEO and lead generation.
• Conduct client interviews to develop authentic case studies that demonstrate Flip’s impact, publishing these across LinkedIn and partner channels.
• Transform video case studies into written materials, social media posts, and presentation decks.
• Produce and publish website content aligned with an upcoming redesign, including page copy and product messaging in collaboration with internal and external partners.
• Collaborate with marketing, sales, and customer support teams to capture genuine stories and identify content opportunities.
• Create engaging content related to Flip events, initiatives, and insights for multiple platforms including website, CRM, presentations, and social channels.
• Experiment with new content formats, trends, and ideas to maintain fresh and relevant storytelling.
• Assist with simple visual designs using tools like Adobe Creative Suite or Canva when necessary.
• Support event planning and client gifting efforts, including swag management.

First 90 Days Focus

• Establish a comprehensive paid marketing plan and budget across LinkedIn and industry outlets, incorporating testing, targeting, and creative refinements with Growth Marketing collaboration.
• Map out industry outlet opportunities and coordinate with PR for coverage and placement strategies.
• Build a consistent working cadence with the Communications Manager to align messaging and content reviews.
• Forge strong relationships with Client Success Managers to streamline case study development.
• Conduct client interviews and craft written case studies for publication.
• Contribute to website redesign content in coordination with Communications and development teams.
• Assist Experiential Marketing Manager in event planning and execution.
• Collaborate with Growth Marketing for SEO, AEO, Hubspot, and website optimization.
• Handle swag and client gifting initiatives effectively.

Required Qualifications and Skills

• Minimum of three years’ experience in B2B social media and content marketing with direct responsibility for managing paid marketing budgets typical of startup environments.
• Demonstrated success in running and optimizing paid LinkedIn campaigns, including budget management, audience targeting, creative testing, and comprehensive reporting.
• Hands-on knowledge of AEO and SEO practices, website content optimization, and Hubspot platform usage.
• Experience in organizing and managing events such as trade shows and client gatherings.
• Competency in creating straightforward visual content using Adobe Creative Suite or Canva without dependence on heavy design resources.
• Strong storytelling and writing abilities capable of translating complex technical or business impacts into engaging narratives, from concise social media copy to detailed website articles.
• Highly organized and project management proficient, able to develop plans, budgets, and workflows efficiently.
• A proactive, fast-working attitude with a willingness to collaborate and subdue ego for the greater good.
• Interest and proficiency in leveraging AI tools to enhance creativity.
• Genuine enthusiasm for people, creativity, and storytelling.
• Familiarity with startup culture and readiness to build and improve nascent processes.

Additional Information

• Flip operates internationally across the US, UK, and Canada.
• The company has raised over $30 million in funding, including a recent $20 million Series A round backed by notable investors and industry leaders.
• This role includes recruitment for two Customer Content Marketers specializing in eCommerce/retail and Healthcare verticals.
• Employees benefit from comprehensive healthcare and an unlimited vacation policy, which includes mandatory time off during mid-July and a full week at year-end.
• Office attendance is required five days a week.
• Compensation range is $95,000 to $125,000 USD annually, with equity eligibility subject to company policy and board approval.
• Flip is committed to diversity, equity, and inclusion, ensuring equal employment opportunities regardless of protected characteristics.