Content and Marketing Coordinator

About Recreation Bondi Beach

We are a dynamic and rapidly growing beauty brand based in Sydney, famed for our agility and ambitious mindset. Our team operates without bureaucratic delays, embracing a collaborative atmosphere where creativity and execution happen swiftly. This energetic environment favors those who take ownership and thrive in fast-paced settings where ideas move quickly from concept to campaign launch.

Role Overview

We are seeking a Digital Content and Marketing Coordinator to enliven our brand across multiple platforms through engaging organic content and impactful paid advertising. This role bridges creative content production and performance marketing, requiring a candidate who can both craft and analyze content aimed at driving engagement and sales while maintaining the unique brand voice.

Key Responsibilities

• Develop, shoot, and edit content tailored for organic social channels such as Instagram and TikTok, as well as paid advertising platforms including Meta and other performance-based mediums.
• Create compelling, brand-consistent copy for advertisements, social media captions, emails, and product packaging touchpoints.
• Transform strategic concepts into content strategies that resonate and convert across varied paid media formats by experimenting with different hooks and creative angles.
• Monitor and analyze the effectiveness of content and advertising, leveraging data insights to refine future projects.
• Stay current with evolving platform trends, formats, and cultural movements, effectively integrating these into the brand’s communication style.
• Oversee execution tasks involving email marketing/CRM activities, social media scheduling, and managing content calendars.
• Coordinate user-generated content initiatives and manage affiliate marketing programs, including collaboration with influencers and freelance content creators.

Candidate Profile

• Possess 1 to 3 years of experience in content creation, social media management, or digital marketing, within either agency or in-house roles.
• Demonstrate a keen visual storytelling ability, skilled in independently filming and editing content optimized for platforms like Reels and TikTok.
• Exhibit sharp and adaptable writing skills able to maintain tone consistency across different communication formats.
• Have practical knowledge of paid social media fundamentals; proficiency in Meta Ads Manager is advantageous.
• Be curious and analytical about data, comfortable interpreting performance metrics to optimize content strategy.
• Show strong organizational capabilities, meet deadlines effectively, and manage multiple content projects simultaneously.
• Experience using Klaviyo or alternative CRM/email platforms is preferred.
• Familiarity with design and editing tools such as Canva and CapCut.
• Possess a genuine passion for beauty, fragrance, or lifestyle brands.

Compensation

The salary for this position is $75,000 annually plus superannuation benefits.