Community & Social Manager

About Pacifica Beauty

Since 1996, Pacifica Beauty has been a pioneer in clean, cruelty-free beauty products that embrace natural and sustainable ingredients. Our brand is dedicated to empowering self-expression through skincare, makeup, fragrance, and body care that support self-care, wellness, and environmental stewardship. Our mission is to drive innovation with integrity and compassion for people, animals, and the planet, inspiring positive transformations in the beauty sector and beyond.

Role Overview

We seek a Community & Social Manager skilled in managing dynamic, multi-channel environments. This role integrates community building, influencer and creator relations, alongside social media strategy implementation. Responsibilities include developing and managing creator/community campaigns, handling daily social community engagement, event coordination, and monitoring brand reputation and sentiment across review platforms. Candidates must reside in the NYC metropolitan area. The position is currently remote but may transition to a hybrid work model in the future.

Key Responsibilities

• Manage creator and influencer relationships across platforms such as TikTok Shop, Levanta, CreatorIQ, and Shopify affiliates.
• Identify and onboard creators matching the brand’s voice and campaign objectives.
• Plan and execute creator campaigns from initiation through content assessment to performance evaluation.
• Monitor creator metrics and explore content licensing options, including Spark Ads and organic-to-paid campaigns.
• Foster ongoing relationships with creators beyond campaigns, including organizing in-person interactions like meetings, meals, and brand events to build authentic partnerships.
• Oversee daily engagement on brand social channels by responding to comments, direct messages, and community interactions.
• Implement social strategies aligned with overall marketing and brand goals.
• Track social trends and proactively recommend new campaign or community engagement opportunities.
• Manage brand reputation by monitoring and replying to reviews on platforms such as Google, Sephora, Ulta, Amazon, and Trustpilot.
• Report recurring issues regarding products or customer service to internal teams.
• Ensure a consistent brand voice and tone in all public communications.
• Organize logistics for brand activations, events, and creator collaborations both virtual and in-person.
• Attend and provide support for NYC-based events, pop-ups, and creator meetups.
• Collaborate with marketing, PR, and product departments to align event activities with broader campaigns.
• Lead content strategy at events, including planning shot lists and overseeing on-site production to maximize social and community channel content.

Candidate Requirements

• At least 5 years of experience in social media, community management, or creator/influencer marketing.
• Resident of the New York City area.
• Exceptional organizational skills and a keen eye for detail, capable of managing multiple campaigns and deadlines simultaneously.
• Proficiency with creator platforms and affiliate/licensing technologies.
• Strong writing capabilities with sensitivity to distinct brand voices across various audiences.
• Experience using review and reputation management systems.
• Data-driven approach with ability to analyze performance metrics and suggest actionable next steps.
• Background in event planning, including coordination and cross-functional collaboration for both in-person and virtual events.
• Competent in producing or supervising live event content, including photography, video capture, real-time posting, and post-event content recaps.
• Collaborative with a humble attitude, able to work closely with cross-functional teams.
• Willingness to travel locally in NYC for events and meetings, with occasional travel outside NYC (approximately four or more times annually).
• Flexibility to work hybrid in NYC as needed.

Preferred Qualifications

• Experience in beauty, wellness, or consumer packaged goods industries.
• Knowledge of Spark Ads, TikTok Shop, and content licensing frameworks.
• Basic skills in design or content editing tools such as Canva or CapCut.

Benefits

• Competitive salary and comprehensive benefits package.
• Opportunities for career development and growth.
• Employee discounts on Pacifica Beauty products.
• A welcoming workplace culture that values diversity, creativity, and innovation.
• Meaningful work contributing positively to people and environmental sustainability.