Brand Director

About the Company

Established in 2007, Olight Technology Co., Limited is a globally recognized leader in the portable lighting sector. Embracing the mission "Illuminating the World," the company focuses on designing innovative, technologically advanced, and stylish portable lighting products. Its diverse portfolio includes various flashlights for outdoor, everyday carry (EDC), and weapon use, in addition to headlamps, clip-on lights, ambient lighting, camping lanterns, work lights, as well as complementary items such as smart charging docks and optical components.

Role Responsibilities

• Develop a customer-focused brand strategy informed by data analytics, fan insights, market trends, competitor analysis, and aligned with the company’s long-term objectives, spanning 5 to 10 years.
• Lead brand execution by collaborating with marketing, R&D, logistics, delivery, and after-sales teams; effectively allocate resources to meet brand strategic goals.
• Manage brand communications by integrating diverse media channels for comprehensive international brand promotion.
• Coordinate global market planning by steering the marketing division; devise market strategies and annual plans; organize both online and physical product launches.
• Create compelling, high-quality marketing collateral synchronized with new product launch timelines to build passionate customer engagement and support releases.

Candidate Qualifications

• Minimum of five years experience in marketing or branding with a successful record of establishing prominent brands.
• At least three years managing a major brand with billion-yuan scale; proficiency in digital marketing is advantageous.
• Two or more years of international professional exposure with a deep understanding of European and American markets; prior experience in multinational organizations preferred.
• Demonstrated leadership skills including excellent communication, team-building capabilities, and experience managing teams of 20 or more marketing or branding professionals.
• Educational qualification of a bachelor's degree or higher; must be a native English speaker capable of communicating in Chinese or have English as a professional working language.