B2C Performance Marketer | AI-driven

About the Role

This role is offered through a partner company based in Germany, specializing in AI-first marketing strategies for B2C customer acquisition. It is ideal for marketers passionate about growth and leveraging AI-driven tools to design and optimize paid advertising campaigns. The position entails full ownership of paid acquisition efforts with the opportunity to implement AI-enhanced workflows and analytics to fuel scalable business growth in a dynamic environment.

Key Responsibilities

• Develop and manage comprehensive B2C paid acquisition plans, including campaign design, launch, and continuous performance improvements.
• Design and expand webinar, Video Sales Letter (VSL), and educational marketing funnels by integrating AI-enabled automation and processes.
• Create and fine-tune appealing ad creatives, messaging, landing pages, and campaigns across paid media channels, focusing especially on Meta platforms.
• Implement AI-based workflows to streamline creative content production, campaign controls, and iterative marketing experiments.
• Track and analyze crucial metrics such as Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), conversion rates, and customer lifetime value to enhance campaign profitability.
• Work collaboratively with sales, CRM, creative, and product teams to ensure marketing initiatives align with overall business goals.
• Conduct persistent testing and experimentation to discover new growth channels and optimize marketing outputs.

Requirements and Qualifications

• Strong track record of managing and scaling B2C paid acquisition campaigns resulting in quantifiable business impact.
• Expertise in direct-response marketing models, including webinar funnels, VSL campaigns, or similar info-product marketing strategies.
• Proficient in utilizing Meta Ads and other major digital advertising platforms.
• In-depth knowledge of AI-based marketing tools, automation systems, and agent-driven productivity solutions.
• Proven capability to self-manage campaigns from strategy formulation through to execution and optimization.
• Excellent analytical proficiency for interpreting marketing data to steer campaign performance enhancements.
• Strong creativity, communication, and problem-solving abilities with a proactive mindset emphasizing ownership.
• Experience thriving in remote, cross-functional, and fast-paced team settings.

Benefits

• Competitive salary package.
• Possibility of profit sharing and equity involvement.
• Fully remote role enabling global collaboration.
• Provision of necessary company equipment.
• Paid vacation and leave entitlements.
• Chance to lead and expand impactful AI-first marketing initiatives.
• High autonomy with direct interaction with executive leadership.
• Cultivating a culture centered on collaboration, innovation, and growth.

Additional Information

Applicants should note that the recruitment process involves AI-assisted candidate evaluation to efficiently and fairly shortlist candidates based on core qualifications. Final hiring decisions rest with the partner company. Data privacy is respected under GDPR regulations, and applicants may exercise their related rights at any time. For questions about data processing or the recruitment process, contact details are available upon request.