Assistant Marketing Manager - Pizza Hut

About the Role

We are looking for a proactive and results-oriented Assistant Marketing Manager to join the Pizza Hut marketing division within Americana Restaurants. This leadership role requires managing brand strategies, overseeing new product development processes, and orchestrating launch campaigns to drive business growth and enhance customer engagement across the UAE market.

Key Responsibilities

• Support brand strategy formulation and campaign deployment tailored to the UAE market.
• Conduct market analysis to uncover consumer behaviors, assess the competition, and identify growth opportunities.
• Manage end-to-end marketing campaigns across digital, social media, print, and retail environments.
• Evaluate campaign outcomes through data analysis, offering insights for continuous improvement.
• Oversee the complete new product development pipeline from ideation to market introduction.
• Collaborate with culinary, supply chain, and operational teams to develop product briefs ensuring operational feasibility.
• Coordinate consumer research and concept testing initiatives, such as using Zappi, to validate product ideas prior to launches.
• Maintain and update the NPD tracker to monitor deadlines, progress, and interdependencies across product lines and markets.
• Work with regional teams to align local innovation insights with the broader product and innovation calendar.
• Manage product-related transitions including formulations and ingredient changes, liaising with stakeholders internally and externally.
• Maintain and update the annual marketing calendar incorporating NPD launches, brand campaigns, seasonal promotions, and major sales periods.
• Coordinate efforts with internal teams ensuring alignment of timelines, deliverables, and resources.
• Identify potential risks or scheduling conflicts, proposing solutions to keep projects on track.
• Foster collaborative relationships with internal stakeholders such as Operations, Supply Chain, Finance, Digital, and regional marketing counterparts.
• Oversee agency partnerships including creative, media, research, and licensing partners ensuring clarity of briefs and brand consistency in deliverables.
• Engage with franchisor marketing and supply chain teams to ensure brand activities comply with global standards and approvals.
• Manage intellectual property and licensing partnerships related to NPD, including ensuring legal and compliance adherence.
• Track and analyze key performance indicators (KPIs) related to brand health, sales, and campaign effectiveness.
• Utilize consumer insight tools and data platforms to guide marketing decisions and track brand performance.
• Prepare and present detailed performance reports to senior management.
• Collaborate strategically with the MENA regional team to shape innovation aligned with local consumer insights.
• Maintain deep knowledge of the UAE consumer landscape to guide brand and product decisions.
• Support the development of annual brand plans and long-term innovation roadmaps in NPD.

Educational & Professional Requirements

• Bachelor's degree in Marketing, Business, or a related discipline.
• Master of Business Administration (MBA) degree preferred.
• Three to five years of marketing experience with a focus on brand management.
• Proven expertise in managing new product development and product launches, particularly within FMCG, Quick Service Restaurant, or similar consumer goods sectors.
• Familiarity with consumer research methodologies and platforms such as Zappi, YouGov, Nielsen, or Kantar.
• Experience managing multi-disciplinary projects and external marketing agencies.
• Working knowledge or experience of the GCC markets is a significant advantage.