Assistant Manager Counter Lead

Job Overview

The Assistant Manager Counter Lead plays a pivotal role in supporting the brand's growth by driving sales and increasing market share while maintaining a strong consumer focus.

Key Responsibilities

• Represent the brand professionally to both internal teams and external consumers at all times.
• Boost sales by delivering outstanding service and upholding high retail standards.
• Comply with all store, brand, and company procedures to ensure operational efficiency.
• Understand and work towards daily and weekly sales targets.
• Stay informed of additional sales channels including events, omnichannel, and digital platforms.
• Monitor competitor activities and identify missed opportunities.
• Leverage social media effectively to promote business, protect, and enhance the brand image.
• Implement the brand strategy with a focus on local plan execution.
• Organize and carry out local marketing and event initiatives in alignment with retailer activities.
• Continuously improve service excellence by ensuring measures that foster a no-complaints culture and a 'surprise and delight' approach.
• Serve as a brand ambassador, embodying and promoting brand values.
• Handle refunds and complaints in compliance with company guidelines, escalating to the Area Manager as appropriate.
• Utilize digital tools to maintain current product and brand knowledge.
• Develop and execute strategies for consumer recruitment and retention to build loyalty.
• Maintain up-to-date product expertise to deliver superior consumer experiences tailored to their needs.
• Ensure consistently excellent standards in product presentation, housekeeping, displays, messaging, and pricing.
• Conduct daily retail standards reviews to maintain company expectations.
• Carry out deliveries, stock management, and related administration within set timeframes.
• Follow all audit and administrative procedures and address risks promptly.
• Implement company security policies to minimize stock loss.
• Maintain a safe environment for consumers by adhering to company and retailer policies.
• Ensure all operational activities meet or exceed 'Acceptable' health and safety audit standards.
• Manage daily stock replenishment and take corrective actions as needed.
• Utilize commercial reports to maximize sales performance through informed decisions.
• Plan and execute visual merchandising layouts following guidelines and timelines.
• Identify and address issues with stock packages, notifying the Area Manager when necessary.
• Manage promotions and discounts according to company policies.
• Analyze trends and propose improvements to enhance product success.

Required Qualifications and Skills

• Prior experience in a busy retail or consumer-facing setting.
• Motivation to pursue personal development and continuous learning.
• Strong commercial insight and understanding of the industry landscape.
• Excellent communication capabilities paired with organizational and prioritization skills.