Account Manager - Consumer Packaged Goods (CPG) Advertising

Company and Role Overview

Instacart is revolutionizing the grocery sector by enabling people to access food they love while saving time. We deliver crucial grocery and household goods services that customers depend on and provide safe, flexible income opportunities to our Personal Shoppers. Our team is committed to pushing this vital service forward in a dynamic and customer-focused environment.

Instacart supports a flexible working culture where employees can work from home, an office, or another preferred location, while maintaining connection through regular community events.

Role Summary

The Account Manager will join the Advertiser Success Team focused on CPG advertisers, managing and growing e-commerce campaigns by delivering insightful reporting and optimization advice. This individual will work closely with sales to nurture trusted client partnerships and drive performance through Instacart's advertising products.

Key Responsibilities

• Collaborate with sales colleagues to establish strong relationships with CPG advertisers.
• Serve as the primary contact for all pre-sale and post-sale client needs, including media planning, campaign optimization, and reporting.
• Develop media plans aligned with client goals and articulate ad product offerings.
• Deliver weekly performance reports with actionable recommendations to meet KPIs.
• Lead regular client calls sharing campaign and category insights through data storytelling.
• Present tailored business and category trends to advertisers.
• Initiate opportunities for cross-selling and upselling to enhance client value.
• Act as an advocate for partners during pilot projects and internal feedback forums.
• Produce comprehensive campaign wrap-up reports with follow-up actions.
• Collaborate with cross-functional teams to prepare and present Quarterly Business Reviews, leveraging an analytical approach.
• Maintain deep expertise in Instacart's full-funnel advertising offerings and strategy.
• Engage actively in planning and quota management across multiple business units.

Qualifications and Skills

• A bachelor's degree is required; preferred fields include business, advertising, commerce, or digital marketing.
• At least 3 years of experience in a related account management or advertising role.
• Demonstrated success in building and maintaining strong client relationships.
• Proficiency in Microsoft Excel, Google Drive suite, Salesforce, and Tableau; knowledge of Mode is advantageous.
• Understanding of paid search, display advertising, ad serving, CPG, or e-commerce domains.
• Ability to work autonomously, handle multiple tasks, and proactively engage in a fast-paced environment.
• Strong communication skills for external-facing discussions with advertisers and stakeholders.
• High attention to detail combined with excellent organizational and problem-solving abilities.
• Capability to analyze data effectively and craft compelling, client-facing narratives.

Compensation and Benefits

Instacart offers competitive pay and benefits tailored to the employee's location with a flexible remote working policy. Compensation includes a base salary and an individual sales incentive plan based on performance, with total on-target earnings varying by location.

Estimated salary ranges by state are:

• Washington: $86,000–$91,000 USD
• Oregon, Delaware, Maine, Massachusetts, Maryland, New Hampshire, Rhode Island, Vermont, Washington DC, Pennsylvania, Virginia, Colorado, Texas, Illinois, Hawaii: $82,000–$87,500 USD
• California, New York, Connecticut, New Jersey: $90,000–$95,000 USD
• Other states: $74,000–$79,000 USD

On-target earnings (OTE) range from $99,500 to $126,500 USD. This role may also include equity grants upon hiring and annually thereafter.