Vice President, Ecommerce

Role overview

This is a senior leadership opportunity for a Vice President of Ecommerce who will shape and scale a multi-brand direct-to-consumer ecommerce operation built on several Shopify storefronts. The role sits at the center of digital commerce execution, with responsibility for strategy, site experience, conversion, and overall performance across the portfolio.

You will work in a remote-first environment and partner closely with teams across growth, lifecycle, brand, engineering, design, and conversion rate optimization. The position calls for someone who can think strategically while also staying close to execution, with direct ownership of experimentation, product priorities, and revenue outcomes. The role also includes helping define how AI is used inside ecommerce operations to improve speed, testing, and decision-making.

This opportunity is posted on behalf of a partner company, and that partner handles the application review and subsequent hiring steps.

Key accountabilities

• Set and own the ecommerce roadmap, operating plan, and performance goals across multiple Shopify-based storefronts and brands.
• Guide and grow cross-functional teams covering ecommerce operations, engineering, design, and CRO.
• Improve conversion performance through disciplined testing, analytics, and ongoing optimization of the customer journey.
• Oversee site structure, reliability, speed, and technical stability to maintain a top-tier shopping experience.
• Serve as the internal product owner for engineering and design work by defining requirements, drafting specifications, and prioritizing releases.
• Collaborate with paid media, lifecycle marketing, and brand stakeholders to support acquisition, retention, and revenue objectives.
• Expand subscription, membership, and bundled purchase offerings across the brands.
• Bring new ecommerce brands and storefronts from concept through launch.
• Create an AI-supported operating model that improves productivity, experimentation pace, and decision quality across ecommerce.

Requirements

• At least 12 years of ecommerce experience, with strong depth in Shopify and direct-to-consumer business models.
• Experience scaling a DTC or ecommerce business beyond $100M, with clear results in revenue and conversion improvement.
• Strong command of conversion rate optimization, experimentation design, and customer behavior analysis.
• Practical experience running subscription businesses, including churn reduction, retention strategy, and lifecycle optimization.
• Background as a product owner for engineering teams, including writing specs and driving delivery rather than relying only on external agencies.
• Ability to use AI tools to improve efficiency across design, development, analysis, and operations.
• Proven people leadership experience with cross-functional ecommerce, design, engineering, or growth teams.
• Strong analytical thinking with the ability to turn data and customer insights into actionable site and product improvements.
• Excellent communication, collaboration, and execution skills in fast-moving, high-growth settings.
• Comfort operating with high ownership, data-driven decision-making, rapid iteration, and ambiguity.

Benefits and compensation

• Market-aligned senior executive compensation with a competitive base salary.
• Fully remote setup with global flexibility.
• Health, wellness, and family benefits package.
• Generous paid time off and support for work-life balance.
• Chance to lead and scale several high-growth ecommerce brands.
• Strong focus on AI-enabled workflows and modern tooling to increase impact and efficiency.
• High-ownership role with direct influence on revenue and business growth.
• Fast-paced, high-performance culture centered on impact, autonomy, and excellence.

Data handling and hiring process

Applications are reviewed through an AI-assisted matching process designed to surface the strongest-fit candidates quickly and fairly. The shortlist is shared with the hiring company, and the employer’s internal team manages interviews, assessments, and the final decision.

By applying, candidates acknowledge that personal data may be processed to evaluate candidacy and shared with the employer as part of the recruitment process. The process may also use AI tools to help review applications, assess responses, and identify potential inconsistencies, while final hiring decisions remain human-led. Applicants may request access, correction, deletion, or objection rights regarding their data where applicable.