Social Media Manager

About Dolphin Bakes 'N' Ice Creams

Dolphin Bakes 'N' Ice Creams is a bakery and ice cream brand based in Mysore, Karnataka. The company offers an array of baked treats and ice cream to its local clientele and visitors, emphasizing quality products and an inviting customer experience. As a growing entity in the food and beverage sector, the team fosters a service-driven environment aimed at community engagement and brand enhancement in the local area.

Role Overview

The Social Media Manager position is a full-time, on-premises role based in Mysore. This role entails overseeing the brand's presence across various social media networks by planning content, publishing posts, and engaging with followers through comments and messages. Responsibilities include crafting and implementing content strategies, optimizing profiles and post visibility for maximum engagement, and collaborating with in-store personnel to highlight product updates, promotional offers, and events.

Key Responsibilities

• Manage and grow the brand’s social media presence across key platforms.
• Develop, execute, and adjust content plans to engage target audiences effectively.
• Respond promptly and thoughtfully to online interactions including comments and direct messages.
• Coordinate with store staff to capture and share visual content reflecting current products and activities.
• Monitor social media analytics and create reports detailing campaign performance and insights.
• Work alongside management to support marketing initiatives and seasonal campaign efforts.

Required Qualifications and Skills

• Proficient in Social Media Marketing and Optimization techniques.
• Skilled in content strategy formulation and compelling writing for diverse social platforms.
• Strong communication capabilities for internal coordination and customer interaction.
• Experience with major platforms including Instagram, Facebook, WhatsApp, and YouTube; familiarity with basic analytics tools.
• Able to create or oversee production of engaging visual materials like photos, videos, and reels showcasing products and store ambiance.
• Excellent organizational skills with attention to detail to handle multiple campaigns simultaneously.
• Previous experience in social media management or digital marketing within retail, food service, or hospitality sectors preferred.
• Willingness to work onsite in Mysore in a dynamic, customer-centered environment.