Social Media & Content Creator

About the Company and Role

Based at Banana Island Resort Doha By Anantara, this position is presented by Minor Hotels, an international hospitality group managing over 530 properties across 50+ countries globally including Asia Pacific, Middle East, Africa, Indian Ocean, Europe, and South America. The Social Media & Content Creator plays a crucial role in managing the hotel’s social media channels effectively to maintain high ethical standards and support the brand’s reputation and competitive edge.

Key Responsibilities

• Design and plan engaging social media content in collaboration with photographers, videographers, and other creatives to elevate the hotel's online presence.
• Develop and execute a coherent social media strategy aligned with the hotel’s business objectives and brand identity.
• Create consistent and meaningful posts across all social media platforms, managing a high volume of daily content and enhancing customer interaction.
• Oversee the social media calendar for the hotel and F&B outlets, integrating key messaging, promotional events, and marketing initiatives.
• Promptly address follower inquiries and foster engagement through active communication.
• Keep up-to-date with industry best practices and emerging social media trends to maintain relevancy and effectiveness.
• Recommend strategic adjustments to optimize social media impact based on performance analysis.
• Identify and explore promotional opportunities such as influencer partnerships, marketing collaborations, and brand activations.
• Propose innovative campaigns and activations to enhance brand engagement and generate revenue.
• Ensure all social media content and strategies comply with established brand guidelines to promote consistency.
• Plan and execute campaigns with defined short and long-term objectives, monitor key performance indicators, and adjust tactics accordingly.
• Coordinate with operational departments for timely communication of all food & beverage, rooms, and spa packages and promotions.
• Conduct audits of social media platforms and present insightful improvements and performance reports to hotel management.