Job description

About the Company

House of Unblur Private Limited is a premier performance marketing agency specializing in direct-to-consumer (D2C) brands. Operating remotely from Surat, Gujarat, the agency has driven over ₹341 crore in growth for 200+ brands with official partnerships including Meta, Google, Shopify, and Shiprocket. The agency focuses on engineering growth by delivering profitable scaling rather than just running advertisements.

Role Summary

We are seeking a highly experienced Senior Media Buyer who excels in managing full-funnel campaigns across Meta and Google platforms. The ideal candidate thrives in Ads Manager environments, interprets dashboard data to make proactive decisions, and takes full ownership of campaign results and optimization.

Key Responsibilities

Manage end-to-end media buying campaigns on Meta and Google for a range of D2C brands, covering prospects to retargeting to brand search efforts.
Own performance metrics including blended ROAS, customer acquisition cost (CAC), and spending efficiency, balancing volume growth with margin protection.
Design campaign structures utilizing advanced strategies such as ASC, ABO, CBO on Meta and Performance Max, Search, and Shopping campaigns on Google.
Collaborate with the creative team to provide strategic creative briefs informed by campaign data, focusing on angles, hooks, and formats.
Implement rigorous daily campaign optimizations based on data analysis, statistical significance, and clear hypotheses—avoiding unnecessary pause and relaunch cycles.
Engage directly with clients to present performance insights, explain campaign drivers, and recommend forward strategies confidently.
Develop and execute structured testing pipelines covering audience segmentation, creative variations, offers, and landing pages with rapid iteration based on results.

Required Qualifications and Experience

Minimum of 5 years of hands-on media buying experience using both Meta Ads Manager and Google Ads platforms.
Proven track record of profitably scaling D2C or e-commerce campaigns, capable of discussing key metrics including spend, ROAS, and account growth.
Strong proficiency in campaign types, bidding strategies, attribution models, audience logic, and conversion tracking for both Meta and Google Ads.
Familiarity with Shopify, Google Analytics 4, pixel and Conversions API (CAPI) configurations, and maintaining proper UTM parameters for campaign tracking.
Exceptional analytical skills to interpret data trends and performance leaks ahead of broader recognition.
Decisive and accountable mindset, comfortable owning outcomes without attributing success or failure to algorithmic factors.

Preferred Attributes

Experience managing ad budgets of ₹10 lakh or more monthly across multiple accounts.
Understanding of unit economics including contribution margin, average order value (AOV), and lifetime value (LTV), in addition to platform metrics.
Knowledge of creative testing frameworks with ability to translate performance insights back to creative teams.
Experience in developing or applying standard operating procedures (SOPs) related to scaling, retention, and account hygiene.
Proficiency in English and Hinglish, facilitating effective client communication and creative briefing.

Perks and Opportunities

Gain first-hand experience working with high-value D2C brands managing multi-crore ad spends.
Join a dynamic, fast-paced team that values system thinking and ownership.
Career growth potential into Lead Buyer or Head of Media roles conditional on demonstrated performance.

Additional Information

Applicants must submit a curriculum vitae along with detailed responses to a set of performance-focused screening questions and provide 2–3 case studies of accounts scaled, describing starting point, strategies implemented, and results achieved. The focus will be on measurable outcomes rather than generic descriptors.

The work is remote with a full-time employment arrangement, based in Surat, Gujarat, India.

Senior Media Buyer – Meta & Google Ads