Senior Director, Public Program Growth Acceleration

Overview

This strategic leadership position is responsible for transforming North America's Public Programs (Open Enrollment) into a powerful growth engine. Reporting directly to the President of North America, the role drives integrated growth strategies aimed at boosting Open Enrollment revenue, enhancing pipeline generation, broadening market engagement, refining conversion results, and enforcing strong operational discipline. It acts as a vital link among Marketing, Enterprise Sales, Client Operations, Service Delivery, Partnerships, and Customer Success to align growth investments, optimize funnel performance, and deliver measurable revenue impact. The Senior Director spearheads initiatives to elevate brand awareness, attract new target groups, foster engagement with high-intent prospects, and develop strategies that convert Open Enrollment participation into sustained enterprise client relationships.

The ideal candidate will combine commercial savvy with operational rigor, holding deep expertise in enterprise growth tactics, demand creation, pipeline activation, and cross-functional leadership within a complex matrix environment.

Since its founding in 1994, Prosci has specialized in change management, leveraging the ADKAR® model to empower organizations and individuals with sustainable change capabilities through training, advisory services, licensing, and AI-driven tools like Kaiya. Prosci’s culture is purpose-centered, promoting continuous learning, growth, and making a difference.

Key Responsibilities

• Develop and execute a North America Open Enrollment growth strategy aligned with revenue and market expansion goals.
• Transform Open Enrollment from a program to a strategic growth engine.
• Create scalable activation strategies to boost awareness, engagement, conversion, and client lifetime value.
• Translate market priorities into actionable go-to-market plans, investments, and execution frameworks.
• Advise leadership on growth opportunities, funnel insights, market trends, and commercial priorities.
• Lead OE-to-enterprise conversion strategies accelerating pipeline and enterprise opportunity creation.
• Coordinate with Marketing and Sales to optimize demand generation, ABM, lead activation, and conversion efficiency.
• Implement lead management protocols, SLAs, activation workflows, and governance to enhance accountability.
• Target high-intent prospects with engagement tactics such as OE participant interaction, abandoned cart recovery, nurtures, partnerships, and event follow-up.
• Promote enterprise client engagement and long-term relationship development.
• Manage commercial funnel metrics including registrations, conversions, opportunities, campaign success, and revenue contribution.
• Establish KPIs, dashboards, reporting frameworks, and governance mechanisms for data-driven decision-making.
• Analyze data to identify growth opportunities, operational issues, and investment priorities.
• Collaborate with Finance, Marketing, and Sales to align investments with highest commercial impact.
• Drive transformation of OE operating models to emphasize growth, accountability, and enterprise alignment.
• Foster cross-functional collaboration among multiple teams to enhance client experience and growth execution.
• Implement process improvements, automation, and scalable systems for better efficiency and conversion.
• Align OE strategies with enterprise sales and delivery capabilities.
• Lead partnership strategies to extend market reach and revenue growth.
• Define partnership goals, success metrics, and activation plans in line with enterprise priorities.
• Evaluate market shifts, competitive trends, and emerging opportunities to guide growth decisions.
• Enhance Prosci brand visibility, positioning, and market presence.
• Lead and develop a growth-focused, accountable, innovative, and collaborative team culture.
• Build organizational capabilities in growth activation, pipeline development, and commercial execution.

Candidate Requirements

• Proven strategic leadership: ability to convert enterprise strategy into measurable growth initiatives.
• Strong commercial acumen regarding market dynamics, funnel metrics, conversion drivers, and investment decisions.
• Excellence in execution: achieving alignment and decisions across senior leaders and diverse teams.
• Influence across functions: aligning Marketing, Sales, Customer Success, Operations, and Delivery stakeholders.
• Client-centric mindset optimizing program engagement and long-term relationships.
• Commitment to continuous improvement and innovation in processes, scalability, and growth effectiveness.
• Preferred background in professional services, enterprise learning, consulting, SaaS, or transformation-oriented sectors.
• Experience leading Open Enrollment or event-driven growth strategies.
• Knowledge of Salesforce, marketing automation, and funnel analytics tools.
• Experience with commercial process transformation, automation, and scalable operating models.
• Familiarity with Prosci methodology, offerings, client landscape, and industry trends.
• Minimum 12 years progressive leadership in enterprise sales, growth strategy, revenue ops, demand gen, or go-to-market roles.
• Track record of growth strategy design and execution delivering pipeline and revenue results.
• Leadership in growth transformation within complex, matrixed organizations.
• Strong understanding of enterprise funnel mechanics, lead conversion, ABM, and activation tactics.
• Collaborative experience with Marketing, Sales, Ops, and Customer Success teams to drive growth.
• Builds KPIs, governance, operational rhythms, and accountability frameworks.
• Exceptional executive communication and stakeholder management skills.
• Experienced in leading and nurturing high-performing teams.
• Bachelor’s degree in Business, Marketing, Communications, or related disciplines (or equivalent).

Additional Information

• Travel Commitment: Approximately 15-20% travel for leadership meetings, events, conferences, and planning.
• Work Setting: Fully remote opportunity open to US or Canadian candidates.
• Compensation: Target On-Target Earnings between $190,000 and $215,000 USD, split roughly 70% base salary and 30% variable compensation.
• Benefits: Comprehensive wellness benefits include flexible paid time off, holidays, volunteer time, medical/dental/vision coverage, disability insurance, life and pet insurance, 401(k) with company matching, and access to continuous learning resources.
• Culture: Vibrant predominantly virtual work environment with opportunities for collaboration, employee resource groups, and occasional in-person events.
• Diversity & Inclusion: Equal opportunity employer committed to inclusive hiring practices and building a diverse workforce without discrimination.
• Accessibility: Accommodations available upon request for candidates with disabilities during the application process.