Public Relations Coordinator

About POP MART

Founded in 2010, POP MART (09992.HK) is a prominent international leader in trend culture and entertainment. The company focuses on intellectual property (IP) development, supporting global creators and delivering innovative products and immersive experiences. Their portfolio features renowned IPs like MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and Hirono. With over 630 physical stores and 2,637 Robo Shops across 20+ countries, plus presence in 90+ countries via e-commerce, POP MART holds a strong global footprint.

Position Overview

This role is based at POP MART's Culver City, CA office with a strict onsite policy requiring attendance five days per week to encourage team collaboration and culture in a high-trust environment.

Key Responsibilities

• Facilitate celebrity and influencer engagement initiatives by supporting strategy execution and daily communications with talent representatives and stylists.
• Manage brand gifting and product seeding programs targeted at celebrities, influencers, and cultural tastemakers, tracking relevant social media and media mentions.
• Coordinate product seeding aligned with launches and campaigns, collaborating with marketing, retail, and e-commerce teams.
• Oversee inventory and shipment logistics for PR gifting efforts and monitor return on investment from seeded placements.
• Assist in cultivating media relationships across fashion, lifestyle, pop culture, and business sectors by drafting press materials and managing media outreach and event coverage.
• Produce and edit various PR documentation ensuring message consistency and accuracy across communications.
• Support PR events such as pop-ups, store openings, and launch activations by managing guest relations, media RSVPs, and post-event analyses.

Candidate Qualifications

• Bachelor's degree in Public Relations, Communications, Marketing, or a related discipline.
• 2 to 4 years' experience in public relations, preferably with exposure to fashion, luxury, lifestyle, entertainment, or consumer brands.
• Proven expertise in celebrity relations, influencer programs, media pitching, and professional writing/editing.
• Strong grasp of pop culture, social media platforms, and entertainment media.
• Exceptional communication abilities, organizational skills, and multitasking capability.
• Competence in media monitoring and PR reporting tools.
• Experience in-house or agency-side PR for global brands is advantageous.

Preferred Attributes

• A passion for fashion, designer toys, collectibles, art, and youth culture.
• Established contacts with media and celebrity stylists.
• Experience supporting multi-market or international campaigns.
• Willingness to work flexible hours during key launches and events.

Physical Requirements

• Ability to remain seated or stationary for extended periods while using office equipment.
• Occasional capability to lift or move objects up to 25 pounds.

What POP MART Provides

• Competitive compensation packages including 401(k), health insurance, paid time off, sick leave, and family leave.
• Opportunities for professional development and training to stay current with industry skills and knowledge.

Equal Opportunity & Accommodations

POP MART is an equal opportunity employer committed to diversity and inclusivity, offering reasonable accommodations for applicants with disabilities. Background checks are conducted post-offer consistent with applicable local laws.

Additional Information

The role requires collaboration, strategic communication, and meticulous coordination to ensure the brand's visibility and positive public presence globally. This summary covers key responsibilities and requirements but is not exhaustive.