Product Solutions and Operations Lead - Advertising Sales, Canada

About the Team

The Canada Product Solutions and Operations team drives the launch and growth of key global advertising products in the Canadian market, focusing on adoption and impactful business outcomes.

Role Overview

We are seeking a seasoned Go-to-Market and Product Marketing Lead to develop and implement strategies that boost usage of one or several high-impact TikTok ad products. The role involves crafting customized approaches for diverse client segments and collaborating closely across departments to ensure successful product launches, sustained adoption, and quantifiable business results.

Key Responsibilities

• Discover and leverage opportunities to promote TikTok ad solutions that improve user experience and meet client goals.
• Create and execute go-to-market and sales enablement strategies, manage full product life cycles, and work with teams to provide effective training, marketing, operational processes, and demand creation.
• Conduct in-depth market analysis to understand trends, diagnose business obstacles, identify client needs, and formulate short and long-term growth strategies.
• Lead coordination and alignment among key stakeholders to fulfill go-to-market objectives.
• Collaborate with global product teams, vertical activation groups, centers of excellence, business marketing, and learning and development to ensure product readiness and ongoing success.

Qualifications

• Proven experience in product marketing, operations, or strategy, managing go-to-market for products from initial testing through launch and growth phases.
• Demonstrated ability to influence product teams, executive leaders, and cross-functional collaborators.
• Comfortable engaging technical and business personnel at various organizational levels.
• Strong problem-solving skills capable of defining challenges and implementing solutions.
• Excellent skills in documentation, presentation, communication, organization, and analysis, utilized in cross-functional and global contexts.
• Preferred: Over 5 years’ experience in performance advertising.
• Preferred: Experience scaling global product-led growth initiatives to revenues exceeding $100 million.

Additional Information

TikTok utilizes advanced technologies including artificial intelligence systems in the candidate screening and selection process.

About TikTok

TikTok is the premier platform for short-form mobile videos, aiming to inspire creativity and bring joy worldwide. Headquartered in Los Angeles and Singapore, it maintains offices worldwide including New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join TikTok?

Creativity lies at the heart of TikTok's mission. Here, innovators and diverse teams unite to foster authentic expression and connection globally. Working here means embracing challenges, learning continuously, and contributing to a fast-growing technology company with an 'Always Day 1' mentality.

Diversity and Inclusion

The company is committed to cultivating an inclusive environment that values diverse skills, experiences, and perspectives to reflect the broad communities it serves.

Accommodation Policy

TikTok provides reasonable accommodations in recruiting processes for applicants with disabilities, pregnancy, religious beliefs, or other protected statuses under law. Assistance requests can be made directly to the company’s accommodation contact points.