Product Marketing Manager, Global Transfers

About Tabby

Tabby is on a mission to empower individuals with control over their finances. Traditional financial frameworks have historically favored institutions over individuals, often burdening users with high interest rates, complicated conditions, and restricted accessibility. Founded in 2019, Tabby provides a comprehensive money management app that enables sending, spending, and saving with clarity and flexibility across Saudi Arabia, UAE, and Kuwait. Today, millions of users and 65,000 global businesses, government entities, and small enterprises depend on our platform.

Role Overview

This role focuses on revitalizing the age-old trust in cross-border money transfers within the Gulf area, particularly the UAE, which ranks as the second largest remittance market worldwide. Despite millions relying on money remittances monthly, the current processes lack transparency and ease. Tabby’s existing extensive user base in the UAE presents a unique opportunity to integrate global transfers into the app, making it trustworthy and seamless.

Key Responsibilities

• Lead all aspects of go-to-market strategy for global transfers, including positioning, messaging, launch sequencing, and corridor-specific planning.
• Deeply understand the needs and behaviors of transfer senders, conducting qualitative and quantitative research to influence both product development and marketing.
• Drive customer conversion from shoppers to senders and cultivate habitual sending behavior through coordinated lifecycle, performance, and product collaborations.
• Create memorable marketing strategies centered on transfer-triggering moments rather than competing primarily on rates and offers.
• Manage marketing budgets efficiently across channels and incentives, ensuring accountability for ROI.
• Maintain comprehensive knowledge of competitors and leverage insights effectively for business advantages.
• Collaborate closely with brand, performance, lifecycle, and product teams to execute deliverables.
• Implement honest measurement practices focusing on incremental impact, repeat transfer behavior, and prioritizing meaningful metrics over superficial ones.

Required Skills and Experience

• Minimum 5 years in consumer product marketing or growth roles with direct responsibility for business outcomes.
• Proven track record launching new products in established markets with differentiation beyond price.
• Ability to clarify complex financial concepts such as foreign exchange, fees, settlement timelines, and transfer limits transparently and reliably.
• Strong data acumen including market sizing, cohort analysis, experimental design, and accurate interpretation of results.
• Excellent written communication skills to craft compelling arguments and narratives.
• Demonstrated capability working cross-functionally with product, engineering, and creative teams.
• Intimate knowledge of UAE's diverse communities and market dynamics.
• Experience in fintech, particularly in payments or regulated environments, is advantageous.

Job Benefits

• Relocation assistance provided.
• Flexible working hours with autonomy to manage workload effectively.
• Responsibility and accountability from the outset to impact career trajectory positively.
• Eligibility to participate in company employee stock options (ESOP) scheme.
• Comprehensive health insurance coverage.
• Flexi perks allowing personal allocation of funds toward health, well-being, education, or professional growth.