Performance Marketing Analyst

Overview

The Matchbox is looking for an analytical and performance-focused digital marketing expert specializing in tracking, analytics, and comprehensive paid media strategies. This contract role is responsible for managing conversion tracking infrastructure, optimizing campaigns, and delivering data-driven analyses across platforms such as Google, Meta, TikTok, and others.

Key Responsibilities

• Configure and manage Google Tag Manager containers, including setting tags, triggers, and variables for website and landing page event tracking.
• Implement and verify conversion tracking mechanisms on paid media platforms (Google Ads, Meta, TikTok, Reddit), ensuring accurate data integration with platform pixels, GA4, and CRM or marketing automation systems.
• Design, optimize, and expand Google Ads campaigns across Search, Display, and YouTube to support lead generation and full-funnel marketing goals through keyword research, bidding strategies, and audience targeting.
• Develop and execute full-funnel paid media plans encompassing stages of awareness, consideration, conversion, and retargeting, concentrating on measurable return on investment and quality lead acquisition.
• Collaborate with clients to establish measurement frameworks and bespoke KPIs, ensuring tracking and reports align with specific business objectives and sales processes.
• Aggregate, cleanse, and synthesize data from diverse client sources—including advertising platforms, analytics tools, CRMs, and internal reports—to create coherent performance narratives.
• Create and maintain Looker or comparable business intelligence dashboards to visualize campaign performance, highlight trends, and extract actionable insights across channels and funnels.
• Proactively analyze campaign metrics (CTR, CPC, CPA, ROAS, conversion rates, lead quality) and propose optimization strategies.
• Prepare and deliver straightforward, insightful performance reports regularly to clients, translating complex datasets into strategic recommendations and action plans.
• Work alongside internal teams and clients to support landing page testing, creative strategies, and funnel enhancements to boost conversion rates and reduce acquisition costs.

Required Skills and Experience

• Hands-on expertise in Google Tag Manager and GA4, including event tracking setup, custom dimensions, and use of debugging tools.
• Extensive experience managing Google Ads campaigns spanning search, display, and video formats for lead generation or performance marketing in B2B/B2C environments.
• Proven ability to configure and refine conversion tracking pixels within Meta Ads Manager, Reddit Ads Manager, and TikTok Ads Manager.
• A strong background in full-funnel marketing and lead generation techniques, such as audience segmentation, retargeting, and awareness of multi-touch attribution models.
• Experience constructing and sustaining Looker or similar BI dashboards, as well as marketing KPI scorecards.
• Advanced data analysis capabilities to interpret trends and transform insights into effective campaign approaches.
• Ability to define and report on customized KPIs linked to client business results such as qualified leads, pipeline development, revenue, ROAS, and CAC.
• Excellent communication and presentation skills, capable of translating technical tracking arrangements and performance data for a non-technical audience.

Preferred Qualifications

• Three to five years or more of experience in performance marketing, digital analytics, or related roles emphasizing paid media and measurement.
• Experience with B2B or complex purchasing funnels where lead quality and downstream impact are critical along with volume.
• Familiarity with CRM and marketing automation platforms like HubSpot or Salesforce to connect campaign performance to pipeline metrics.