Media Buyer – Meta, Google & TikTok Ads
Saudi Arabia · Part Time
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- Experience
- 2–4 yrs
- Salary
- —
- Openings
- 1
- Posted
- hace 4 horas
- Work mode
- In office
- Resume
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Job description
About Al Madar United
Al Madar United is a prominent beauty and lifestyle company based in Saudi Arabia, representing brands such as KATIA, NAVARRO, BONUS, and the exclusive distributor of The Bath Factory. Established in 1980, it has developed a robust presence serving clients across Saudi Arabia and the GCC region.
Role Overview
We seek a motivated Media Buyer responsible for planning, executing, and refining paid advertising campaigns on platforms including Meta Ads, Google Ads, and TikTok Ads. This position involves full ownership of campaign outcomes — from developing strategies and audience targeting to testing creative assets and managing budgets efficiently.
Key Duties
- Design, initiate, and oversee paid advertising campaigns across Meta, Google, and TikTok platforms.
- Manage budgeting and bidding tactics to achieve specific CPA and ROAS goals.
- Conduct A/B testing on creatives, target audiences, and ad placements.
- Track campaign performance daily and adjust strategies to optimize results immediately.
- Create and update detailed reports on key metrics such as CTR, CPC, CPA, ROAS, and conversion rates.
- Collaborate closely with creative teams to enhance advertisements based on analytical insights.
- Keep abreast of latest updates, algorithm shifts, and industry standards in digital advertising platforms.
- Handle pixel and conversion tracking implementations using Meta Pixel, Google Tag Manager, and TikTok Pixel.
Qualifications
- Between 2 and 4 years of direct experience managing and optimizing paid campaigns on Meta Ads Manager, Google Ads, and TikTok Ads Manager.
- Demonstrated success in budget management and meeting performance KPIs.
- Strong analytical aptitude, proficient with Excel or Sheets and familiar with analytics and advertising reporting tools.
- Experience in e-commerce or the retail and beauty sectors is advantageous.
- Knowledge of GA4, Google Tag Manager, and pixel-based conversion tracking.
- Effective communication skills in both English and Arabic.
Additional Preferences
- Holdings of Google Ads or Meta Blueprint certifications.
- Experience working with Shopify or comparable e-commerce platforms.
- Basic skills in guiding creative aspects for short-video advertisements.